Key Ingredients To Make A Successful Digital Marketing Project Strategy
Is your website more of a digital marketing project? Turn it into a successful digital marketing campaign by following this outline.
I see way too many businesses turn digital marketing into a project that ultimately bares little to no fruit. No business can afford to do this, that’s exactly why it’s essential to understand what goes into making a successful digital marketing strategy.
Creating a solid “strategy” in this ever-evolving landscape can be intimidating, but all you need to do is create a simple plan to achieve your desired goals.
Most of the business owners understand what difference a well-planned and optimized digital marketing project should include a strategy that profit and grow the business.
Depending on the type of business, you can create multiple digital marketing strategies to meet your objectives.
In fact, 71 percent of the owners of small companies do their own digital marketing.
If you want to create a perfect Digital Marketing Strategy, then you’ve got to understand how the key ingredients of your digital marketing project should come together.
Here is the list of key factors that contribute to the success of any digital marketing campaign project:
1. Focus on Return On Investment
Even if your business has a large budget for investing in digital marketing campaigns, it’s important not to overlook the overall ROI.
Most of the newbie marketers and business owners neglect to measure the return on investment for the marketing strategies being employed.
They focus more on the number of followers, likes, or shares their business received. These metrics are not good enough to understand how much profit your business made for the invested money.
As a marketer your priority should be on understanding what methods to be employed to increase the ROI further.
Without that understanding your digital marketing will continue to remain more of a project than a strategy.
2. Set Realistic goals and objectives
The first thing you need to do is map out your digital marketing plan. There are plenty of tools and software available which will help you in content mapping, scheduling, and editing purposes.
A business without plans and goals is like a speeding truck without a driver; it will eventually crash.
So, it’s essential to have a digital marketing plan with realistic goals and objectives which can be achieved within a short period.
For example, if you want 50 sales from your new online store, then that’s a goal. After setting your goal, it’s essential to track it; otherwise, it will take months or years to reach your target.
3. Build an effective marketing funnel
If you have previous experience working in traditional offline marketing, then you should be familiar with the concepts of the sales funnel. It is a step by step process which outlines the purchasing journey.
The sales funnel breaks down into four major points:
- Outreach – It consists of FB and Google advertisements, infographics, landing page, and many more.
- Conversion – Quizzes, contests, social media polls, etc.
- Closing – Testimonials, reviews, etc.
- Retention – Discounts, coupons, offers, etc.
The important part of the funnel is to outreach and engage the audience to increase brand loyalty. The key is to get the most of the existing traffic by interacting and re-engaging with them. You should focus more on relationship building and less about sales.
A skilled digital marketing professional knows what it takes to get the users to each funnel to get the maximum conversions.
4. Create High-Quality Content
Content is the backbone of any website and to get the most out of it; you need to be creative. You also need to be up-to-date with the latest technological advancements and know about the different methods to grab the attention of the users.
As a marketer, you should be able to engage your audience by compelling storytelling and by creating high-quality content that provides value to the end users.
While creating paid advertisements, list about your services first, then include proper CTAs to attract users to make a purchase. However, you need to make sure that it is relevant and useful to your consumers.
Have a clear understanding of how the content works regarding SEO and other analytical patterns. Track the results of your content to find new opportunities to enhance its qualities.
5. Video Marketing
You should not underestimate the power of video marketing. In recent years, the consumption of video content has increased significantly.
You would be amazed to know how many hours of video content are watched every single day on the video-sharing website YouTube?
Nowadays, consumers prefer watching videos rather than reading long articles. Hence as a marketer, you should use this as an advantage at every marketing and purchasing process.
You can easily create an engaging video with the help of text articles, images, and infographics and integrate with your existing marketing plan.
6. Have Flexible strategies
It does not matter how effective your overall plan is, always have some space for flexibility. So, even if there are some fluctuations, then your business productivity will not be affected.
For example, while giving deadlines to clients, take some extra time to asses the overall project results, and if there are any errors or fluctuations, you can fix it within the stipulated time.
Having a flexible plan helps you to incorporate things like relevant content from competitors, unexpected technology introduction, and many more.
Therefore, while working through your plan, continuously monitor and check if the strategies are working or not.
7. Library of valuable content
Great content comes in many forms and each of them has different purposes; therefore you need to work on various ideas while creating a content marketing strategy.
It may sound a little overwhelming, but it’s not that difficult. Really all it boils down to is figuring out how to provide real value to your audience.
Some of the different types of content which you can develop include pdf, in-depth articles, slideshows, guides, and high quality pixel perfect images and many more.
You don’t want to bore your audience with repeated content, so it’s better to build a library of core pieces alongside other marketing strategies.
8. Visualize a clear direction
You need to visualize a clear direction of your content according to the overall engagement and conversions. As you progress through each phase, monitor all the important metrics and check whether your strategy is working or not.
Have an eye on each phase of the funnel, conversion rates, engagement activities, and many more.
At the end compare the results with your goals and objectives, and make any changes if required to optimize your marketing campaigns.
9. Get Feedback
It may look like a simple and straightforward strategy, but most of the digital marketers ignore creating polls, surveys, feedback forms.
The feedback of customers and clients are very important not only to improve your strategy further but also to earn the trust of new customers.
Your existing customer is the best person to tell what is good about your business and what needs to be improved.
Therefore, pay attention to each and every feedback of the clients and incorporate the suitable ones into your digital marketing strategy.
The Final Say
The digital marketing landscape is always evolving. So, any marketer or business owner may get confused about the essential ingredients required for increasing the sales and revenue of businesses.
To build an effective marketing plan, you need to solid understanding and vision of each step involved in a successful marketing plan.
To get the most out of your digital marketing campaign, you need to have patience and focus on the idea that you are just one step away from building a successful online business.