Key Ingredients To Build A Successful Digital Marketing Campaign
Want to create a successful digital marketing campaign? Develop an effective strategy to reach your customers where they spend most of their time.
All great digital marketing campaigns start with a strategy.
Depending on the type of business, you can create multiple digital marketing strategies to meet your objectives.
As a business owner, you need to understand the difference a well-planned and optimized digital marketing strategy can make to the overall profit and growth of your business, especially since;
71 percent of the owners of small companies do their own digital marketing.
If you want to create a perfect Digital Marketing Strategy, then you have to start with the key ingredients for success.
I will outline a list of the most important factors to consider prior to building your digital marketing campaign:
1. Focus on Return On Investment
Even if your business has a large budget for investing in digital marketing campaigns, it’s important not to overlook the overall ROI.
Most of the newbie marketers and business owners neglect to measure the return on investment for the marketing strategies being employed.
They focus more on the number of followers, likes, or shares their business received. These metrics are not good enough to understand how much profit your business made for the invested money.
As a marketer your priority should be understanding what methods should be employed to increase the ROI further.
2. Set Realistic goals and objectives
The first thing you need to do is map out your digital marketing plan.
Small businesses don’t have time to sift through every app or tool online, so if you’re an entrepreneur looking for the best digital marketing tools; you can get a complete list of them here.
A business without plans and goals is like a speeding truck without a driver; it will eventually crash.
So, it’s essential to have a digital marketing plan with realistic goals and objectives which can be achieved within a short period.
For example, if you want 50 sales from your new online store, then that’s a goal. After setting your goal, it’s essential to track it; otherwise, it will take months or years to reach your target.
Your marketing plan should focus on winning customers and then to retain their business, and it is vital to think about it carefully before embarking on any kind of digital marketing campaign. If you know you need to create a marketing plan but don’t know where to start, click here for some tips.
3. Build an effective marketing funnel
If you have previous experience working in traditional offline marketing, then you should be familiar with the concepts of the sales funnel. It is a step by step process which outlines the purchasing journey.
The sales funnel breaks down into four major points:
Outreach – It consists of FB and Google advertisements, infographics, landing page, and many more.
Conversion – Quizzes, contests, social media polls, etc.
Closing – Testimonials, reviews, etc.
Retention – Discounts, coupons, offers, etc.
The important part of the funnel is to outreach and engage the audience to increase brand loyalty. The key is to get the most of the existing traffic by interacting and re-engaging with them. You should focus more on relationship building and less about sales.
A skilled digital marketing professional knows what it takes to get users to each funnel to get the maximum conversions.
4. Create High-Quality Content
Content is the backbone of any website and to get the most out of it; you need to be creative.
You also need to be up-to-date with the latest technological advancements and know about the different methods to grab the attention of the users.
As a marketer, you should be able to engage your audience through compelling storytelling and by creating high-quality content that provides value to the end users.
Content marketing is an important part of gaining public traction for startups.
Small firms with only a few employees can’t afford to invest four-digit sums into marketing.
Recent surveys show that 62% of businesses in the US operate with five or less employees.
This is a staggering number since it represents the competition you have to deal with in order to get noticed.
Have a clear understanding of how the content works regarding SEO and other analytical patterns. Track the results of your content to find new opportunities to enhance its qualities.
5. Video Marketing
You should not underestimate the power of video marketing.
In recent years, the consumption of video content has increased significantly due to the rise of internet users across the globe.
You would be amazed to know how many hours of video content are watched every single day on the video-sharing website YouTube.
Nowadays, consumers prefer watching videos rather than reading long articles. Hence as a marketer, you should use this as an advantage at every marketing and purchasing process.
You can easily create an engaging video with the help of text articles, images, and infographics and integrate with your existing marketing plan.
If you’re wondering how to improve conversion rates through video marketing, read this article: 5 key components to video marketing that converts!
6. Have Flexible strategies
It does not matter how effective your overall digital marketing campaign is, always have some space for flexibility. So, even if there are some fluctuations, then your business productivity will not be affected.
For example, while giving deadlines to clients, take some extra time to asses the overall project results, and if there are any errors or fluctuations, you can fix it within the stipulated time.
Having a flexible plan helps you to incorporate things like relevant content from competitors, unexpected technology introductions, or adjustments for analytical insights.
Therefore, while working through your plan, continuously monitor and check if the strategies are working or not.
7. Library of valuable content
A big part of your digital marketing strategy should be building a library of valuable content to use for marketing.
It may sound a little overwhelming, but you can do it.
Your content library’s digital assets should include; ebooks, images, videos, podcasts, and other useful files. These items play such a vital role in sales that it’s not difficult to see why digital asset management solutions are so important. Check out Marketo’s Guide to building a content library.
Remember: you don’t want to bore your audience with repeated content, so it’s better to build a library of core pieces alongside other marketing strategies.
8. Visualize a clear direction
If you want to maximize engagement and conversions — you need to clarify what your client’s visual identity looks like.
Once your client’s visual identity has been established, your job is to then ensure that all visuals created are consistent with it.
As you begin selecting the right content your next step is to choose the right digital marketing channels.
A great example is social media; which is entirely about building relationships. This type of marketing depends heavily on your ability to communicate with your target audience.
You can’t just jump onto a platform because you think it’s popular.
Have an eye on each phase of the funnel, it’s conversion rates and engagement activities.
At the end compare the results with your goals and objectives, and make any changes if required to optimize your digital marketing campaigns.
9. Get Feedback
It may look like a simple and straightforward strategy, but may digital marketers ignore getting feedback from customers.
You can easily get valuable feedback by creating polls, surveys, and feedback forms.
The feedback of customers and clients are very important not only to improve your strategy further but also to earn the trust of new customers.
Your existing customer is the BEST free source of marketing information.
Therefore, pay attention to each and every feedback of the clients and incorporate the suitable ones into your digital marketing campaign.
The digital marketing landscape changes fast. So fast that any marketer or business owner can get confused about the essential ingredients required for increasing the sales and revenue of businesses.
To build an effective digital marketing campaign, you need a solid understanding and vision of each step involved in a successful marketing plan.
To get the most out of your digital marketing campaign, you need to have patience and focus on the idea that you are just one step away from building a successful online business.