Is Artificial Intelligence Really Changing the Face of Digital Marketing?
There is no better landscape for artificial intelligence than digital marketing when it comes to collecting and applying data to improve sales.
Artificial Intelligence has indeed gone a very long way in understanding the customer needs and helping business owners apply them with less effort. Almost all business organizations today employ some form of digital marketing practices that are better defined by effective AI strategies that provide a competitive advantage.
If you’re a business owner still wondering if or how Artificial Intelligence can improve your digital marketing, then, this article is going to remove any doubt. Continue to read on for more!
What is Artificial Intelligence?
To put it simply, Artificial Intelligence refers to empowering machines to think, respond and perform tasks effectively thus maximizing output.
The machines adapt to the surroundings by learning from experiences and accordingly adjusts with the inputs.
Today, machines and computers are working just like humans by performing tasks such as voice recognition, visual perception, translation, and decision-making, which earlier required human intelligence. In fact, according to a recent survey, more than 40% of the digital transformation devices use Artificial Intelligence and by 2025, it has been estimated that the AI industry is sure to grow by $190 billion.
Is the hype for Artificial Intelligence justified?
Of course, yes.
Artificial Intelligence is playing a very decisive role in transforming customer-facing services by efficiently optimizing the user experience. A great example is the use of chatbots like in this popular free bonus no deposit casino that offers valuable customer services to users be it in the entertainment, finance and even iGaming industry.
Chatbots help the users to ask relevant questions about the products and services offered and seek automated response without any delay. The automated response is then directed to live chat wherein the users can have a detailed chat with the customer support representatives.
The current statistics reveal that over 64% of Americans believe that one of the best features of chatbots is that it offers 24/7 interaction anywhere, anytime without any hassles.
Another aspect worth mentioning of Artificial Intelligence is the personalization of content that a user comes across while he or she is browsing online. Artificial Intelligence helps businesses understand and track consumer habits and traits while recording their preferences. This, in, turn, contributes to the maximization of sales with customized and authentic content.
Artificial Intelligence is undoubtedly transforming the digital marketing space by helping brands increase both productivity and revenue through automation.
How else is Artificial Intelligence Changing Digital Marketing for the Better?
Besides chatbots and personalization of content, Artificial Intelligence also helps in:
Effective marketing: It helps businesses in coming up with compelling strategies that are data-driven.
Increases productivity: Employing AI algorithms help in automating a number of repetitive tasks. This helps in saving both time and money considerably.
Boosts ROI: AI empowers sound decision-making thus helping businesses create high-performing content. Adopting the AI strategies also help in reaching out to the right kind audience thus opening new avenues.
AI is certainly taking the human role in identifying the gaps, keeping up with the market trends and practices and driving more sales and revenue through automation.
According to MarketingProfs, businesses that implement AI see 59% better close rates, 58% increased revenue, 54% more traffic and engagement, and 52% more conversions.
Well then, I guess it’s time to standardize AI within your business practices right now!
AI tools that can help you enhance your business at large
Whether you are a start-up, medium-sized or large-sized business organization, AI tools can definitely help you in enhancing your advertising capabilities effectually. We’re going to take a look at some of the most productive AI tools that offer powerful and affordable business solutions to every problem keeping in focus the emerging trends.
Take a look and jot them down!
Google Cloud AI
If you are keen on creating a talent network, you can then simply use Google Cloud AI. This is a seamless tool that helps marketers to customise their own model suiting the business requirements. This tool suits best for large-scale artificially intelligent products and services.
Market Brew is regarded as one of the most effective tools for SEO professionals as this tool is excellent in discerning the changing SEO practices. When compared to other SEO tools, it takes a minimum of 60 days for the changes to come into effect but with Market Brew, the updates and changes are made within one and a half hours.
Emarsys is an AI-driven omnichannel platform that helps brands in the personalization of the content. If you are looking out for tools that can heighten user experience and drive sales, then, this is an apt tool for you.
Blueshift aims at tracking individual customer, their marketing actions and interaction history. Knowing this will help the team in optimizing its sales and increase their revenue through customized content.
By choosing to adopt these AI-powered tools, you can be assured of becoming more productive and accomplishing your business objectives more swiftly and easily without any shortcomings.
Claude Shannon says it best, “I visualize a time when we will be to robots what dogs are to humans, and I’m rooting for the machines.”
There is no doubt that we live in an era dominated by machines. AI is helping humans considerably in reducing errors, repetitive tasks and maximizing productivity by enhancing accuracy and performance. Given the impact of AI in various fields today, we can conclude by saying that AI is not just influencing the way we think but it is also helping us tremendously reach and explore new horizons for sure.
Do let me know your thoughts!