Introducing Video To Your Content Strategy: A Guide

If you’ve been leaving video out of your content strategy — it’s time to introduce it in order to increase your overall performance, learn how.

Video Content Strategy

Every business needs to consider ways in which they can improve their content strategy. This is particularly true in a time where competitors are continually creating a stream of content which can make it hard to stand out from the crowd and get noticed. One of the most effective methods for this is to introduce video to your content strategy, which can be highly effective and help your brand in a handful of ways.

Video can be more complex than other types of media, so it is helpful to know how to go about introducing this to your strategy. Read on to find out more.


Why Video?


It is a smart idea to add video to your content strategy because this is the most engaging form of media. It is easy for people to ignore text and images, but video combines moving image and audio, which will immediately attract and retain the audience’s attention. In addition to this, video also makes it easy to convey complex messages that would be hard to communicate through text and image.


Types Of Video


There are many different types of video that you could produce, and each would be highly effective in engaging your target audience and turning them into a customer. Which you choose will depend on your brand and the product/service that you provide, but a few good examples include:


  • Explainer videos
  • Product demos
  • Brand videos
  • How to guides
  • Event videos
  • Expert interviews
  • Animations
  • Customer testimonials
  • Adverts


Planning The Video


Although video is an excellent addition to any content strategy, you need to make sure that it is carefully planned and fulfills a purpose. People will resent watching a film that serves no purposes even if it is just 30 seconds. These are the key aspects to consider:


  • What is the goal of the film?
  • Who is the target audience?
  • What is the budget?
  • When does it need to be completed by?


Producing Videos


Today’s consumers are used to high-standard videos, so you need to make sure that any film that you produce is high-quality as well as valuable. This means having a camera that is designed for vlogging which you can find at Choosist, as well as other equipment that you might need, such as a tripod and lighting. You will also need to use video editing software and ideally have the film produced by someone with experience in creating business videos.


Sharing The Video


Once you have produced the video, you will want as many people to see it as possible. You can do this by sharing it via:


  • The company website
  • Facebook
  • Twitter
  • YouTube
  • Other video platforms
  • Via email


Any business looking to shake up their content strategy and attract attention should consider using video. This is a highly engaging form of media. It will help your brand to stand out from the crowd, communicate your desired message, and paint your brand in a positive light. While video can be highly effective, you must know how to use it, and this information should help you to utilize this powerful form of media.