Brand Promotion: Innovative Ways to Market Your Brand
Building your customer base harder than you thought? Check out these innovative ways to market your brand to your audience.
Running a successful business is hard work, and no one should tell you otherwise.
For new businesses, or those of you not generating a customer base, one of the most important things you can do is ensure that your brand is effectively marketed, otherwise, people just aren’t going to know who you are.
When we think of marketing, thoughts of favorite TV adverts come to mind, or giant roadside billboards. Although these still exist, the times have evolved and so must your marketing strategy. With the integration of technology, some creative thought, and the drive to make your business succeed, there are countless ways for you to get your brand out there.
Throughout this article, we will look at some innovative ways that you can market your brand.
Before You Start
As a business, you must know exactly what your branding message is so that you can effectively drive it.
You need to know who your target audience is so that you can create appropriate content. Further, you need to figure out what your brand stands for – what is your ethos and how can you make sure your marketing agrees?
Due to how daunting the marketing process can be, take some time to ground yourself by remembering why you built the business in the first place and where you see it going in the future.
People Love Clothes
Clothing is essential to everyone, so why not include it in your marketing strategy?
There are so many things you can do to utilize clothing marketing strategies that go beyond simply having your staff wear your brand at events. Get your team together and put together some samples for loyal customers; people will read your brand on their mates, and it could generate a larger customer base. You don’t need to spend a lot on the clothing, as there are many good quality blank wholesale sweatshirts out there.
If you have the money to invest, then why not follow in the footsteps of Coca-Cola’s – The Wearable Movie? Create a narrative and print each scene on a t-shirt to create a stop-motion video about your brand. You can invite volunteers from your demographic to star in the video – they will take away a free t-shirt and a memorable experience that they will talk about.
Get Involved with the Community
Your community is a place full of a lot of untapped potential for new business.
Have a look within your local community to see if there are any big competitions you can try and sponsor. Your brand name will be advertised and will reach a massive group of people who may not see you otherwise. Further, it puts you on a personal level with the people who will see you as a brand that’s not afraid to get involved. If you gain enough traction, who knows, you could sponsor your local football club.
Get Involved with Some Online Discussion
It may not sound like a big deal but interacting with blog posts or social media comments sections could help increase your web traffic and bring in new customers. If your brand is out there offering authoritative comments on niche issues, interested parties will swing by your site and have a look.
Fight for a Cause
There are plenty of fights and causes to back that you couldn’t possibly hit them all.
Instead, take a careful look at your target demographic to see if there are any common trends within their beliefs. For example, a popular cause in this day and age is helping the environment and protecting the earth. You can show support by creating an eco-policy to win the hearts of those people, and generate more business.
Put Out a Business Calendar
Believe it or not, even with the technology we have, people still love calendars.
Why not assemble your team and create some fun calendars with your business name and details on? Before you go there, we’re not talking about the sort of calendar where you end up posing and baring all. For 365 days of the year, people with your calendar will be thinking about your company.
Name Dropping
Another useful strategy to market your brand is name dropping other businesses whenever you write blog content. The chances are that those companies will notice and, in return, may drop your brand into their text – if you aim for companies that already have a well-established following, you will get to spread your brand further.
Deals
Everybody loves a good bargain, so what better what to get your service out into the world than giving potential customers a little taste, whether it be a physical item or a trial subscription? If they like what they see, they’ll be coming back for more.
Hike Up the Prices
The phrase “fake it until you make it” comes to mind here. If you want to display some big energy, then put your prices up to match your more premium competitors. This will give people the illusion that your company is better than it is in the current state.
Listen Up
In this day and age, it has never been easier for companies to keep in touch with their customers – and they will speak up and tell you where your company can improve. Be sure to create a system for customers to voice their opinions, and respect them enough to act on them. Don’t just silently change things; shout it from the rooftops so that your following knows that you’re a brand that puts their customers first.
These are just some of the ways that you can take your brand marketing to the next step. The most important thing to remember is that even though your company is the one needing sales, your customers need to be at the heart of everything that you do. Next time you have a meeting with your team, think about some out-of-the-box ways that you can carry out marketing. Who knows, your ideas might go viral – marketing achievement unlocked.
