4 Easy Tips for Increasing Your Google Ads Conversion Rate Right Away
If you’re new to Adwords, implement these 4 simple tips to increase your Google Ads conversion rate immediately.
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Attracting attention from modern consumers is something business owners are passionate about. If you want to further your online reach, you need to explore the marketing tools at your disposal. Over the years, business owners have found that pay-per-click (PPC) marketing is an effective way to reach a new audience.
Campaigns involving PPC advertising for medical practices and various other businesses are extremely hard to create and implement. As you start to create a PPC strategy with the help of a marketing professional, you need to consider conversion rates.
A PPC conversion rate is a metric used to measure the amount of PPC traffic that turns into actual customers. Are you trying to boost your Google Ads conversion rates? If so, here are some things you need to try.
1. Better Landing Pages Are Crucial
Business owners in the United States spend millions of dollars every year on paid advertising. If you feel like you aren’t getting a great return on your paid marketing investment, then it is time to figure out why. When creating ad copy for your PPC campaigns, you need to direct consumers to a landing page. A landing page will feature specific information about a product/service offered by your business.
The main goal you should have when designing landing pages is to keep them engaging. The more engaging these pages are, the more likely a visitor is to leave their contact information. Good landing pages feature an appealing design and in-depth information that consumers want. Testing a few different landing page designs is the best way to hone in on what your target audience likes.
2. Make Sure Your Ad Copy is Relevant
Some business owners make the mistake of creating ad copy that doesn’t have anything to do with what they’re offering consumers. If your ad copy doesn’t line up with the intent of your PPC campaign, then you will have a hard time winning over potential customers. The landing page you send people to should be directly related to your ad copy.
If you’re struggling to develop great ad copy, then working with professionals is a wise move. The right marketing agency will be able to create engaging ad copy that can boost conversion rates.
3. Investing in Remarketing is a Good Idea
If you truly want to get the most out of your PPC campaigns, then you need to realize the importance of remarketing. This is the practice of showing ads to people a second time after they’ve engaged with your brand without making a purchase. In many cases, seeing these ads a second or third time is what motivates a consumer to take action.
Remarketing is extremely effective, which is why nearly 89 percent of marketing professionals use it. Instead of letting potential customers get away, you need to boost your remarketing efforts and win them over. In order to have success with remarketing, you will need to some professional guidance.
4. Provide Enticing Offers
Another great way to boost PPC conversion rates is by offering deals that consumers actually want. Most people have a hard time passing up a good deal. Before creating offers, you need to find out more about your target audience. Knowing what type of offers your core demographic responds to can help you create successful offers of your own. Looking at the deals being offered by your competitors is also a good way to optimize your offers.
Improving PPC conversion rates won’t happen overnight. However, if you implement the tips in this article, you should see a noticeable difference in the number of qualified sales leads you generate with PPC.
