Using Facebook for business purposes is undoubtedly the only reason the site is worth so much. If advertisers felt there was no money to be made by pushing their goods and services to the millions of casual users, Mr. Zuckerberg and company would be taking out payday loans to make rent instead of hiring people to count their cash.
That being said, not every business on Facebook is going to succeed. Even the huge brands spending a lot of money on the site work hard to achieve success. They still have beautifully designed fan pages, and they still take their content very seriously and focus intently on what the public sees.
There’s a lot you can learn from the big boys out there in terms of creating a user-friendly, effective Facebook page.
Tips on Bettering the Design and Popularity of a Facebook Page
1: Become a Storyteller
Someone seeing your content and updates in the news feed make them a customer or even a fan. At the moment, they’re just passers-by. What creates fans and ultimately customers is the information you provide, both in the feed and on your Facebook page. This is why it’s important to become a storyteller. Not in the Patterson sense with a lengthy novel. Think of a to-the-point summary that you want every user to be able to easily absorb upon reading your page. Timeline helps here a great deal with this, so use the tools already there to your advantage and tell a story about who you are and what you offer.
2: Use Photos Wisely
Research shows that photos do extremely well on Facebook to gain interest and to pile up the fans. Interesting photos, funny photos, and pretty much anything original that’s related to the content will yield more likes, earn more shares, and receive more comments than any type of text or even video. Take care in selecting the photos to use for your page posts and other