8 UX Design Tactics To Improve Customer Retention

Many websites look great but fall short where it counts — learn how to improve customer retention with these UX design tactics based on usability.

Improve Customer Retention

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User experience is key to customer retention and your online success. Poor usability is one of the primary reasons why many online companies fail. 


An effective UX leads to a better customer experience, enhancing customer retention. 


Fortunately, there are a few relatively simple and effective ways to change your UX design and improve customer retention. 


This post will walk you through how your website or application can work well for your customers. We’ll also talk about effective UX design tactics to improve customer retention. 


1. Prioritize accessibility


If one of your main goals is to reach, and retain more customers, then you must prioritize accessibility

You have to take in users’ ability, context, and situation. Ideally, you don’t want your site to be so complex that it won’t load on mobile devices or in situations with a poor internet connection. 


In the same way, you should also make your site highly accessible to people with disabilities. Make sure that both your app and website have audio descriptions for blind or visually impaired people. 


You should also design your app in a way that’s audio-reader enabled and take into consideration color blindness when coming up with a color scheme. 


There are a lot of situations wherein users find themselves in situations where they can’t hear the audio. The last thing you want is for users to be frustrated with your site because you fail to consider their needs. 


2. Simplify your product details page


Don’t crowd your product details page with photos and detailed product information. 


There’s no such thing as too many choices. You need to consider numerous factors that eventually influence your customers’ decision-making. Make sure that you also include vital elements in your product page template

A successful template will support the purchase action by highlighting important factors and decreasing the options. Let’s say that you’re selling hand soaps on your site. Your product page should have a product image and the title “handmade soaps’ found above the page fold. 


Product elements that are selected by the user, such as size and color, can also be moved lower down the page. This simplifies the purchase decision. Ideally, you want the entire buying process to be as easy and seamless as possible. 


3. Make sure your website is mobile responsive


According to Statista, 54% of global web traffic comes from mobile devices. Therefore, optimizing your site for mobile is essential if you want to attract and retain visitors and customers. 


If your site takes too long to load, customers will likely leave the page and instead go to your competitors to make a purchase. That’s why it’s important to have a mobile-first web design strategy.


You can check out Google’s Test My Site page to test your site loading speed. This lets you know which elements are slowing you down and what fixes you’ll need for a quicker website. 


You can improve your site speed by allowing image compression, disabling unused add-ons, etc. 


As more and more users use mobile devices to shop online, it’s ever so crucial that they can access your site using their preferred devices. A mobile-responsive site enhances your UX. It also helps your customers stay more connected with your brand. 


4. Clarify navigation


Another important aspect of your site is navigation. The user can quickly move from one section of your site to the next. Creating a dynamic site with clearly defined pathways allows users to get where they want much quicker. This, in turn, enhances UX. 

Furthermore, enhancing your site navigation will prompt users to spend more time on your site. As they browse more, they’re more likely to purchase more. 


5. Keep your main menu simple


Keeping your site menu simple is one of the best ways to deliver a better UX. Place a maximum of at least five to six options, and make sure you use simple language when you place names on these menu elements. 


Make sure to also avoid these UI design mistakes that can heavily cost your business. 


6. Create high-quality content

One of the best ways to ensure that your customers keep coming back to your site is by regularly providing them with new and high-quality content. This could be in the form of blogs or infographics that value the customer. 

You should also publish blogs and white papers consistently addressing topics in the eCommerce niche. Doing so provides your customers’ value. It also makes it more likely to keep them returning to your site. 


Creating high-quality content positions you as an authority in your field. In the same way, it also decreases the chances that customers will seek out your competitors. 


7. Streamline your website and applications

Whether it’s your app or website, you must ensure that you provide users with a simple user interface that doesn’t overwhelm them with relatively endless features. 


While showing customers everything you offer can be tempting, you need to hold back a little. 


Although your site may look great, you don’t want to overwhelm your visitor. So make sure you implement UX designs and aim for something sleek instead of showy. 


8. Use chatbots

Chatbots can be excellent in-app assistance. They can answer the most relevant questions of the user without pulling off a full-blown FAQ, which could drive the user’s attention away from the screen. 

More importantly, bots are there to enhance the communication between your brand or company and your audience. This could be an advantage on your part, especially now that you can easily integrate them on various platforms on social media. 


Over to You


So there you have it. Whether your audience is on Android or iOS, a great UX design keeps them in your app. The following tips are essential, especially now that the fierce competition is fierce. 


That’s why innovation is crucial. It would help if you always kept an eye out for your competitors, as their recent improvements may inspire you with new ideas that will help you boost your user retention rates. Good luck!