You’ve probably heard it many times before, “Content is King.” Marketing experts have spoken this little phrase for years now clearly stating the obvious. Still, the phrase does not explain what makes good content. What may be interesting for you may not work for someone else. What are the basic fundamentals for creating good content? The answer to this question is the key to creating something that will increase your web visibility. Consider what WebDesignOutsource says about the value of the content you use,
“Webmasters should give more importance on creating content for users than keywords to get higher ranking in search engine results. Unless a website proves its effectiveness, even the cleverest handling will have little effect on search engine rankings.”
In short, all the little tricks in the book to improve your rankings will not keep you there if your content isn’t effective.
It is true that effective use of keywords can help to move your site up the charts, but keywords are truly losing their importance and emphasis should be placed on helping your audience. Clearly it may take some time for Google and the other search engines to identify your content and move you up the ladder. In the meantime, you can either wait for your following to find you; which never works out, or you can grab the bull by the horns and start promoting your own content beginning with social media outlets.
Using sites like Twitter, Facebook, and Pinterest can bring a lot of traffic to your door. Building up strong social media profiles may not require much in the way of dollars but it will demand an investment in time committed to the community, other friends, and sharing experiences. While it may be tempting to focus on your favorite social media site it might be best to widen out your horizons and try a variety of social media outlets to increase your visibility. This will allow you to diversify the kind of traffic that you can link to your website or blog.
You also want to be consistent in your adding content. If you’ve committed to a blog once a week then make sure that you meet that commitment. I know first hand how difficult this can be especially when trying to handle 12 billion other daily tasks, but it’s a fact that late postings and inconsistency can actually hurt your efforts. Customers get accustomed to routines and they expect things at a certain time. When they faithfully arrive at your site and find that nothing new they may forgive you once or twice but odds are they will eventually move on to someone who can meet their expectations.
Whatever pace you choose to promise your followers it is important to maintain that level of consistency throughout.
It is important that you recognize the value of content and how it can promote your visibility on the web. This is only true, however, when you know how to use it effectively to your advantage.
“You don’t really have a choice but to leverage your content marketing efforts. It’s such a powerful marketing channel that it will actually change your business.”
Remember, it is easy to attract new traffic but it takes a lot more work to keep it. Focus on quality content and you are well on your way to increased web visibility.