Brilliant Ideas for an eCommerce Business

If you’re working on a side hustle or you’re a budding entrepreneur, here are some brilliant ideas for an eCommerce business to get you going.

Brilliant Ideas for an eCommerce Business

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Many people dream of starting their own business but, very few can make their dreams a reality, and even fewer are able to continue with their business past their first five years of operation.

There isn’t just one way to structure an eCommerce business, so launching an online store isn’t quite as simple as it sounds.

You must first decide which sales model best fits your preferences, which will depend on how much time you want to put into your business, the types of product you’re thinking about offering, and what you realistically expect to achieve for your efforts.

Starting a business is hard, and you need to get it right. To learn more about the different kinds of eCommerce models you could use and which one is right for you, click here.

However, the fact that so many people build an launch successful eCommerce businesses all the time provide hope and an advantage if you are determined to make your business a success. This article is going to explain why eCommerce is a great model as well as provide you with resources and some brilliant ideas for an eCommerce business to help launch yours successfully.

Coming Up with a Business Idea

The first thing that you need to do when you are looking to establish a business of any kind is to settle on the kind of business you will create. Are you looking to get into IT? Content creation? Animal care? There is no limit to potential options available to you when it comes to creating a business, and by choosing what area you want to work in, you help to narrow this list.

Check out this complete guide to setting up your eCommerce business.


Developing a Product.

In combination with a business idea one of the best things that you can do when it comes to starting your company is to settle on a product that you want to be selling. This will help to further define your business and help you make more decisions regarding the company you create.

Sourcing your product. A sourcing agent is your on the ground business partner in China.  They are your eyes, ears, mouth and hands for your products.  The sourcing agency will have access to a network of manufacturers across China and will find the most appropriate manufacturer for whatever products you are interested in carrying.  It can be anything from socks to coffee makers – your sourcing agent will find what you need.

Marketing is Key

Once you have a product, you can begin working towards marketing your business properly. Marketing is, after all, one of the most important factors that will contribute to the success or failure of your business. The process of marketing itself is subject to a variety of fascinating factors.

Finding Your Niche. First, you will want to identify which niche you are looking to occupy with your business. This decision will be majorly helped by the kind of product you are looking to make and will ultimately shape the initial trajectory of your entire business. Once you have settled on a niche, you can move on to more general marketing concerns.

Investing in Digital Marketing. Plus, when you are creating an eCommerce business, you are going to want to make a significant impact online. Once you have established a website for your business, you should start investing time in developing the digital marketing efforts of your company. This kind of marketing is highly effective and capitalizes on the ubiquity of the internet by directing relevant internet traffic towards your website, increasing the number of sales you make.


If you’re selling online, omnichannel marketing strategies are something you should become very familiar with.

Why eCommerce is a Brilliant Place to Start

Building an eCommerce business has its advantages and disadvantages, but eCommerce can be a truly effective choice in terms of building a business from the ground up. Not only are the relative costs of an eCommerce business much lower than a traditional company, but it also allows for the easy integration of digital marketing into your business strategy. Plus, ecommerce business growth is still on the rise, meaning that more and more people will be comfortable with the idea of interacting with your business online.

Reaching a Wider Market. By allowing you to directly incorporate digital marketing into your base marketing strategy, eCommerce is inherently able to connect to a far larger market base than would be otherwise possible for a small startup business. This is great, as it allows you to pursue far more specific niches with relative ease.

eCommerce Choices

There are plenty of potential eCommerce businesses that you might want to invest your time into, a handful of which are covered below.

Before you start selling online, you need to define a starting point. This is how the general process can be described:

  1. Researching ideas in Google Trends is highly recommended.
  2. To see if the industry sales are growing, you need to find the market data.
  3. Google search volume will help you pick product categories.
  4. Before starting your first online store, do some research on influencers and their blogs to find interesting topics.
  5. Use specific apps to get product sales data.
  6. Analyze wisely your competitors and suppliers before you start spending any money. Check their level and prices time after time.

Selling Freelance Services

One of the most popular ways to go into business for yourself, is to do so as a freelancer. There are a variety of freelance services that you might want to specialize in, and a talented freelancer will always be in high demand, which means that the field is a common choice for those determined to work for themselves.

Writing. When it comes to freelance services, the thing that most people would likely think of is the idea of a freelance writer. This is largely due to common representation in pop culture, but fundamentally there is a credit to this portrayal. Writing, as a discipline, is incredibly well suited to being a freelance service, and if you ever need something written online, you can be sure that you could find someone to write it.

Graphic Design. Similarly, freelance artists are commonly depicted in most pop culture, and this is because, again, the medium fits freelance work well. A skilled artist is more than capable of producing good work for a solid commission, allowing them to both practice their trade and make a living simultaneously. A fantastic arrangement if the artist is up to it.

Programming. Lastly, those who are able to work with the complexities and intricacies of computer code are few and far between, which means freelance programmers are always needed. After all, it makes far more sense to hire a freelance programmer to produce a single piece of software than it does to hire a full-time employee that you only need for a single purpose.

Creating Clothes

Another brilliant way that you might want to consider making your business work online is to create a business producing and selling clothes. By selling your products online, you can reduce many of the costs traditionally associated with selling clothes and even be sure to make all of your products to order, so you don’t spend money on products you cannot sell.

Producing eBooks, Games, and Other Royalty Products

Finally, if you are looking for an effective way to create an eCommerce business with a high ability to create passive income, then one of the best routes available to you is to produce and sell digital content online. While they require a great deal of time and money initially to produce, such as eBooks and games, they require little to no cost to sell once the product is finished. This means that the larger your library of content becomes online, the more you could potentially grow your passive income from selling such products through a digital storefront.


Wrapping it Up

There are plenty of brilliant ideas for an eCommerce business of your own. Hopefully, this post have given you enough resources to get the ball rolling for you. If you find that you need additional tips and advice, come back and check out some of the other posts on this blog.