How to Use Pinterest Promoted Pins
Any business can use Pinterest Promoted Pins to drive sales, here’s a quick guide on how to use Pinterest Promoted Pins for brand building and Ecommerce conversions.
It may fall short of Facebook, but Pinterest remains one of the most popular social media networks with an estimated 300 million monthly users. It veers away from traditional social media sites by encouraging users to create “boards,” on which media is curated and “pinned.” Just a couple years back, however, Pinterest launched its first self-serving advertising platform, rightfully called Promoted Pins. Whether you’re looking to sell a product or build greater recognition for your band, Promoted Pins can help.
Ecommerce businesses should be jumping on the Pinterest Promoted Pins bandwagon and striking while the iron is hot. Paid pins simply drive sales and provide great ROI.
How Promoted Pins Work
Promoted Pins work just like regular organic pins, with the only exception being that you pay for their visibility. They are placed alongside regular pins, and users cannot disable or turn them off. Promoted Pins are completely searchable, meaning other Pinterest users can find them by searching for the appropriate keywords (assuming you add them).
You can spend as little as $1 on Promoted Pins, or you can spend several thousand dollars. Pinterest gives advertisers full control over their spending, allowing them to set daily budgets to stay within their financial limits.
Creating a Promoted Pins Campaign
To begin advertising on Pinterest, you’ll need to set up an advertiser account. Don’t worry, it’s completely free and available to all U.S.-based businesses. After creating your account, select an existing pin that you would like to promote. This can be your own pin, or a pin from a different website. Now hover over the desired pin until it reveals the “Promote” button. Click this button to proceed.
After selecting your pin, you should see a new screen asking you to “Set up your Promoted Pin.” You’ll need to add at least one keyword into this field, although it’s recommended that you add several for maximum visibility and exposure. Choose your keywords wisely, as this will affect the audience who sees your Promoted Pin.
Next, you’ll be given several options to refine your audience, such as targeting users by gender, location, language, and device. The location targeting option is a huge advantage for local businesses, as it allows businesses to focus their advertising efforts on local traffic instead of blasting their Promoted Pins for the entire world to see.
The final step in setting up a Promoted Pins campaign is to choose your budget. Much like Google Adwords, you’ll need to specify a maximum cost-per-click bid price. This is the amount that you are willing to pay for each click. Just because you set a max bid of $1, however, doesn’t necessarily mean that you will be charged $1 for each click. The actual cost-per-click will likely be lower, depending on how many other advertisers are competing for the same ad space. When you are finished, agree to the terms, submit your campaign, and then sit back and wait for the Pinterest team to review it.
If you are interested in learning more about Promoted Pins, head over to the official webpage at https://business.pinterest.com/en/promoted-pins.