Content Marketing Strategy- How To Use Keywords Strategically?

Everybody’s heard of keywords, but few business owners understand how to use them. This post will show you how to use keywords strategically for results.

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According to a study, 95% of users do not look past the first page of their Google search results (https://optinmonster.com/using-keywords-to-improve-your-seo/). Many website owners want their pages to be recognized and visited often. To ensure that that happens, they work on the implementation of keywords. Keywords are impactful in a website’s optimization, rankings, and traffic. Employing relevant keywords in your content can positively affect your blog or website by boosting traffic and thus increasing rank. This post is going to help you understand how to use keywords strategically.

Aside from the right keyword, it’s paramount that you know how to integrate the keyword into your content piece strategically. Else, your keyword may be rendered useless. Strategy, timing, and placement are everything. Knowing how to use your keyword and in what context can change whether your website will receive traffic. For instance, Smile Media has experts who can deep dive into SEO and marketing and effectively implement keyword strategies for their website.

To sum it up, keyword research is different from keyword strategy. Keyword strategy is the overall approach that supports your larger SEO strategy and helps you determine the keywords you need to target. Let’s look at some keyword strategies to implement to boost the chances of giving your website a higher ranking.

Benchmarking current performance

It’s crucial to know your next steps and how you plan to move forward in the near future. However, getting a good idea of your current standing is even more critical. It would be best if you started the development of your keyword strategy by first benchmarking your current performance. Many tools on the market will provide you with a position report to better understand where you’re at and what steps you need to take to move forward. 

These tools are the best way to benchmark your current ranking and acquire a broader insight into your performance on SERPs. This will enable you to understand your starting point to adjust and prioritize your focus.

Set Goals And KPIs

A strategy requires you to set goals and KPIs effectively. Setting clear goals will allow you to be in a substantial position and to see how far you are from tracking KPIs. When putting in place specific goals and performance indicators as a keyword strategy, consider the following factors:

Keyword rankings

Keyword rankings should be reported on because they are essential in the context of a keyword strategy.

Keyword footprint

Tracking the number of keywords your site indexed may be an excellent indicator that you are increasing the website’s organic visibility.

Organic keywords trend.

You can track the number of keywords in each group of positions to demonstrate growth and progress.

Primary keywords as reference

Ensuring your content is built around relevant keywords is one of the first steps to enhancing your marketing strategy. You can only create informative, relevant, and user-oriented content pieces or plan an effective strategy if you have done the research first. Keyword research will help bring relevant article ideas to the surface so you can understand what your audience might be looking for. 

Ensure that every content piece targets its primary keyword while strategizing your content. Avoid repeating keywords for different content so your content pieces won’t compete with each other for ranking. 

Keywords in Your Meta Description

One of the most basic ways to add keywords, which is often overlooked, is adding keywords into a meta description. Your meta description is a simple summary explaining the content, so placing your keyword into that summary will help Google filter your results. It is considered one of the most powerful ways to ensure that your most important keywords are attached to the part of your page directly served by search engines.

Your meta description, which consists of 160 characters (or 20-25 words), appears under a page name and URL once people search for a keyword phrase on a search engine.

Think Topics Over Keywords

In 2023, everyone needs to start thinking about how to optimize for topics instead of single keywords. Topic clusters can be an effective way to help you optimize entire topics. It also lets you think about structuring your content when creating a strategy, making it easier to group keywords. 

Start by considering how your keyword strategy helps build topical authority. This establishes your site as an expert by creating content covering in-depth topics. Additionally, you can group keywords to understand how different keywords relate to one another.

To sum up

Before proceeding to your next steps, you must clearly understand where you currently stand. Start the development of your keyword strategy by benchmarking your current performance. To set your goals and KPIs, consider keyword rankings, footprints, and organic keyword trends. Also, remember to use your primary keyword as a reference and do keyword research to bring relevant articles ideas to the surface. Another excellent strategy is implementing keywords into your meta because placing your keyword there will help Google filter your results. Finally, optimize topics instead of keywords and get the most out of your SEO.

We hope this article has been informative and helps you use keywords strategically in your content marketing strategy. Thank you for reading!