How to use Google AdWords?
Learn how to use Google Adwords, it’s easier and more effective than ever before for any business owner to set up and run effectively.
The internet has made the market a more equal playing field. It doesn’t matter if you are a growing start-up or an established brand, everyone wants to rank on Google. Yes, appearing on the top search results of Google increases your web visibility and customer engagement rate exponentially.
Meeting this goal with top ecommerce platforms like Amazon as competitors running the same race is no joke. This is why paid ads (PPC) are a quick and convenient way to gain an edge over others. Google AdWords is an advertisement service that allows brands to display their ads on the Google (either on top or bottom of the) search result page.
More importantly, how can small/medium-level brands get the most out of this tool?
I will be talking about all that and more in this post below.
All about Google AdWords
Business owners need to really pull up their socks and put in the work to stand out from their peers online. And Google AdWords is an effective advertising tool that would help you with this.
The Google AdWords tool allows you to specify the target demographic and take calculated measures to reach out to them. Here, you can filter the audience based on their demographic, income range, age and even their browsing history.
Yes, most of the online brands and ecommerce ventures keep track of the user’s activity. You can even set specific timings to post the ads and track the customer activity throughout the day.
Other than that, you can also check the kind of devices/platforms and monitor your businesses’ performance based on Google metrics.
Why pay for ads?
Keyword analysis and SEO are some of the fundamental pillars of marketing that you need to master. PPC or pay per click is an effective strategy that marketers use when trying to expand their reach online.
Pay per click or PPC is basically when search engines like Google pay brands money every time a user clicks on a featured ad. With AdWords, marketers only get to pay for the ads that they feature on Google.
This way, your business saves a lot of money by paying only for what they feature and the ads they include. Google AdWords helps brands generate more sales. Let’s take a look at how to use Google Adwords, getting set up with in 15 minutes.
Setting up Google AdWords
First you need to set up the Google AdWords account. Signing up with the Google account or connecting your email account.
1. Sign up
Once you have signed up and registered with your account, you can set up your business. state the name and type of venture your brand is into
2. Set your Budget
The third step is to fix your budget. Here you set an upper spending limit so that you can decide where you want to place the ad on Google.
3. Select target audience
The fourth step is to set the target audience and demographic. And once you have set the audience base, age groups, location etc. you need to pick the right network.
4. Choose your keywords
Keywords are an important part of any content marketing strategy. Adding 15-20 keywords in your ad can work wonders for your SEO. Also, you can bid for the relevant keywords, pay for the popular keywords
5. Set your bid
And then, you need to set the bid for the ad and how much you are willing to pay for featuring the ad on Google.
6. Create your ad
Lastly, you can create and write your ad and publish it online on Google. Set the platforms and spaces where you want the ad featured.
Choosing Your Campaign Type
Getting set up on Google Ads is pretty easy, but there are many different campaign types and settings some for advances Adwords users and some designed for anyone. I’ll be the first to say that Google’s algorithmic learning (smart campaigns) have come a long way from the original Express Ads.
If you’re new to Adwords, just let Google run and optimize for you. We’ve set up dozens of small businesses running smart campaigns with great ROAS (return on ad spend).
Create a Smart campaign
Getting started with Smart campaigns takes just a few minutes. After the initial setup, Google Ads manages your campaign automatically.
When customers search for businesses like yours on Google, your ad shows in search results. On Google Maps, your ad shows directly on the map or beneath the search results. You have the option of including your business address and phone number in your ad as well.
Unconventional ways you can use Google AdWords
PPC, SEO optimizations, bidding for ads are some of the conventional ways to use AdWords. However, there are other ways to strategies your ads in a way that helps you maximize your profits. These tips also help brands expand their reach online. Here are some non-traditional ways that you can use Google AdWords.
Keep an eye out for competition
The first thing you can do is to keep an eye out for the competition. Competitor analysis is an important part of market research. Porter’s Five Forces is an accurate and effective technique to get insights about the competing brands in your sector.
Conducting Porter’s Five Forces analysis also allows insight into the existing and potential brands. It also gives you an idea about how flexible your marketplace is. In PPC marketing, competition analysis tells you all about the keywords and trending SEO campaigns that the peers are using.
Work on building organic SEO
SEO or search engine optimization is the need of the hour. And for the uninitiated, SEO is not just limited to sprinkling your content with generic keywords. Today, SEO goes beyond keyword optimization. Web developers are also working towards optimizing the website, making the URLs more search-friendly.
Other than that, you also need to add meta title, meta descriptions etc. for each web page. Ensure that the meta title/description is within the specific 160 characters. Another tip that I recommend for small businesses is to focus on the local SEO building techniques.
Local SEO helps you identify your market demographic and know your target audience base better. And with locally focused marketing, you can also reduce the risk of competition.
Google AdWords allows you to identify your audience and at the same time also expand the brand’s reach. Analyze the insights gathered from Google, you can post specific ad campaigns at specific dates/time periods for maximum chances of optimization.
And finally, you need to figure out a way to go viral. Social media is a booming space wherein anything can turn viral overnight! All you need is to post consistently good content and ensure regular engagement.
You can even reach out to influencers and famous online brands to endorse your business. Tapping into the emotional quotient of your customer demographic and gives you more opportunities to go viral.
Social media marketing strategies expands your reach and makes you an overnight celebrity!
The bottom line
Starting an online ecommerce blog or business is easy, sustaining it is another story altogether. And with the boost in technology, brands are moving online to reach more people and expand their reach. However, putting your business on the internet also exposes you to more competitors.
I hope that this article on Google AdWords and the tips I have provided would help you navigate through and establish a solid place in the marketplace. Good luck!