How to Use eBooks in your Content Marketing Strategy?
eBooks are a tremendous value for just about any audience craving content online, learn how to use eBooks to your advantage in marketing.
In today’s tech-savvy era, digital marketing is a part of every business’s strategy. While some companies advertise on social media to sell online, others use the power of words to captivate audiences.
Do you want to kick start a content marketing campaign?
You can publish blog posts on trending topics, create eBooks, or use visual content such as videos, images, and infographics. After all, there is a wealth of valuable and relevant content behind every great brand, connecting its audience.
As people rely on Google for every small and big navigation, articles and blogs don’t come in handy. They provide shorter amounts of information, which doesn’t seem enough to many digital readers. As a result, marketers are investing more time and resources into creating eBooks. This format provides enough room to go in-depth about any topic or solution you are offering to audiences. Thus, an ideal opportunity to expand on your different business facets.
Besides this, eBooks are downloadable, making them look like a real object of value. You can use it to generate leads, drive traffic, or spread your brand message across different channels. Hence, it is right to say that eBooks play an integral role in the content marketing campaign. If you are ready to jump onto this bandwagon, let us help you out.
Here are some tips for creating eBooks and using them in your content marketing strategy.
Tips to Create eBooks
Unlike guest posts and blogs, creating eBooks requires extensive research and excellent writing skills. Similarly, you have to pick an in-demand topic that attracts the readers. If you want to know more about it, have a look below at these tips.
- Understand your Audience: Any idea what your customers are up to these days? Surprisingly, creating a buyer persona can help you generate relevant content. For instance, if you target business executives, you will have to use a more formal tone. Likewise, you can integrate demographics to develop exciting topics.
- Create an eBook Template: Honestly, an eye-catchy ebook design can draw in audiences’ attention, boosting the web page’s traffic. If you don’t have any ideas in mind, seek help from online tools and software to insert enticing visual elements.
- Build Authority: At times, people download eBooks without knowing about the company and brand. Are there the odds of such downloads? Perhaps nothing, because you fail to communicate the brand message across. Thus, before making an eBook available to the audience, establish a certain degree of authority. You can engage with customers or send emails to develop a positive brand image.
- Promote eBook: Once you have an eBook ready, brace yourself for some promotions. Although email campaigns can be useful, don’t limit yourself. Use social media channels to inform people about the eBook or create blog posts on issues related to the eBook topic. Anyone going through the blog will perceive eBooks as an opportunity to expand their knowledge.
Uses of eBooks in Content Marketing Campaign
With rising competition in the digital world, you have to draft a marketing strategy that helps you stand out in the crowd. Since people believe creating eBooks is time-consuming and challenging, use this as an opportunity to win over competitors. An eBook can also strengthen your brand image, generate leads, and improve overall sales. Here we are unfolding five impeccable uses of eBooks in content marketing.
Strengthens Your Brand
Today, brand ‘trust and authority’ are two essential elements for every company. After all, customers only prefer buying from an authentic brand these days. So, how can you demonstrate your brand’s trustworthiness? Luckily, eBooks reflect expertise and knowledge on a particular topic. You can answer audiences’ questions and concerns while engaging with them. Likewise, make sure every chapter offers unique information with a concise call to action.
Moreover, delve into buyer personas to apprehend your target audiences’ needs, wants, and desires. When people see brands working hard and producing meaningful content, it would automatically establish trust and strengthen your brand image.
Offers Valuable Expertise
Nowadays, people are actively searching for a long content format. An eBook built around your company’s services and products will let you showcase expertise on a subject. Similarly, you will generate an incredible resource from which you can extract and repurpose content. Feel free to take relevant content pieces and use them in promotional emails, infographics, and podcasts. In addition to boosting engagement, you can generate conversions without extra effort. In turn, you will enjoy an optimal return on investment (ROI) from your hard work.
Generates Traffic & Leads
Digital consumers resist direct advertisements, especially in the purchase decision-making process. Since ads are no longer helping with promotions, opt for eBooks. Using eBooks for marketing will offer customers an opportunity to learn about different topics. Nevertheless, it doesn’t mean eBooks should be promotional or like a sales pitch. You have to focus on delivering relevant information and knowledge to the reader. It will allow them to evaluate your company and solutions, helping you generate traffic and leads while creating brand awareness.
Build an Email List
Believe it or not, but email marketing is not going out of fashion any time soon. Thus, adopt strategies to build targeted email lists to communicate with the audiences. However, building email lists is not straightforward, but eBooks can make the job easier. The perceived value of an eBook encourages people to give their contact information and email address.
You can create a separate lead magnet and landing page for the eBook. Include a prominent and inviting call to action so that people can sign up in return for your free eBook. Remember to keep the topic interesting because if the content doesn’t offer value, people won’t exchange information.
With increasing digitalization, people are looking for comprehensive knowledge online. Besides all traditional marketing and content creation, brands have to design something like eBooks to cater to audiences’ needs. It will let you provide detailed information and solutions to customers, boosting traffic and bringing more qualified leads. If you haven’t yet created any eBooks, give them a shot and integrate them into your marketing campaigns.