How to Reach a Larger Audience on Social Media
Social media is one of the most effective platform on which to promote your products or services, and build your brand, but how do you reach an even larger audience using Social Media?
In fact, studies show that 3 out of 4 U.S. adults use social media. Unfortunately, that doesn’t necessarily mean that you’ll reach a large audience when posting on social media. By following these tips, however, you can increase the visibility of your social media marketing efforts.
Boost Your Facebook Posts
Facebook recently announced several changes to its platform, one of which is showing fewer “promotional” posts in users news feeds. This is significant because it means any posts with commercial intent are less likely to reach your followers – not unless you pay for traffic.
So if you want to reach a larger audience on Facebook, consider using the network’s paid advertising service, Facebook Ads.
You can further improve your reach on social media by using unique hashtags. In other words, try using a unique hashtag, such as your brand name, on each post. Whether you’re posting on Facebook, Twitter, Instagram or elsewhere, include this hashtag. When someone wants to find more of your content, they can search for this hashtag without worrying about irrelevant content posted by other users and brands.
Using hashtags can be tricky…
“am I using the right hashtags?”
“am I using too many hashtags, not enough hashtags?… this is crazy!“
If you need some pointers, Mashable put together a nice guide to using hashtags, here.
Connect Social Media to Your Website
You should also connect your social media profiles and pages to your website. If your website uses the content management system (CMS) WordPress, you can download and install a plugin to display buttons for your social media accounts. Upon clicking these buttons, visitors can instantly access your social media profiles or pages.
Share Other Users’ Content
There’s no rule stating that you have to create all of your social media content by hand. On the contrary, if you look brands with a leading presence on social media, you’ll probably notice many of them post both unique and “shared” content. Social media networks typically allow users to share other users’ content. If you see a piece of content that’s engaging and relevant to your followers, share it on your profile or page.
Repurpose Existing Content
If you have content on your website, perhaps you could repurpose it for use on social media? Assuming the content is relevant to your followers’ interest, this is a great way to expand your reach. Furthermore, some of your followers may share the content with their friends and family. And those individuals may also share it; thus, creating a viral effect.