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How to Pick a Catchy Domain Name for Your Business

How to Pick a Catchy Domain Name for Your Business & Why It Matters for Your Online Brand, find out how a domain name defines your presence.

How to Pick a Catchy Domain Name for Your Business

If you have a business concept in mind, chances are that you already have a specific idea as to how you want to name it. Take one glance at some of the world’s most beloved brands, and you’ll notice that many, like Coca-Cola, Adidas, or Google have names that would have no meaning without the brand reputation attached to it. 

Then again, you have brands such as McDonald’s, Johnnie Walker, and Armani, using personal names to build global phenomena. As much as they now have immense recognition and authority, they all had the same humble beginnings that you now have to endure to earn the same standing in your industry, if you’re ever so lucky and hard-working.

In the meantime, you need to pay attention to these details such as choosing your brand name, and by extension, your domain name as well. This step alone can define your digital presence and help you stand out in a growing crowd. Here are a few tips to help you choose a catchy domain name that will resonate with your business.

Think long-term and choose short

Just like when you’re about to select a logo for your website, you want to choose something that is intuitive, sleek, and memorable. You don’t want to overburden your website visitors with too many details that they cannot describe or replicate your logo easily, or that they end up forgetting it altogether. The same principles go for your brand and domain name, you should pick something short and sweet, to make it easier for your audience to remember it.

This will, in turn, prevent long-term issues and help you build up authority over time, instead of constantly changing your domain name and thus the name that people will associate with your business. Above all, think of a name that will have substance and meaning for your business, so that people can genuinely connect the dots when they first hear your name. Shorter names are also more appealing from a usability perspective, which we will also cover. 

Extensions complement your name

As creatures of habit, we like to reach for what we know and trust. This is reflected in our online behavior, too, so you’ll find that people trust extensions that are most frequently used by other trusted businesses. For example, classic extensions such as .com or .org are very common, and most larger brands use them, so we gravitate towards domains with these extensions as we know that they are trustworthy. Over 50% of all websites use .com, so it goes without saying that the internet community does indeed favor what’s known and familiar. 

In fact, when a person isn’t certain about your website address, they will most likely type in .com after your brand name expecting your site to end in that extension. Of course, if you’re about to build a local presence in a different country, then aim for a geographically relevant extension to help distinguish your brand’s addresses. 

Personal brand deserves a personal domain

However, if you are building a personal online brand to provide a service, represent yourself as an entrepreneur, or anything of that nature, you should do your best to create a personalized experience, starting with your domain. In addition to selecting a personal domain name to represent your personal brand online, go for a personalized .me extension that will add another layer of memorability and relevance to your name.

This extension is a great, reputable option for one-person operations, where you plan to build up your reputation on your name, nickname, or a shorter version of your first and last name. You can get creative, of course, but the personalized extension will go a long way in making your business all the more relatable. 

Keywords for context

New business owners will often reach for their selection of keywords to impress their target audience. Of course, they also want to benefit in terms of SEO and give search engines more content to recognize what their business is all about.

Alas, you need to strike a fine balance if you want your brand to stand out and at the same time protect your reputation. You cannot choose a bunch of generic keywords known to your industry and expect search engines to reward you – on the contrary, spammy content of that nature will get you penalized. A single keyword to help people learn what you’re offering is fine, but generic terms stacked up into a domain name won’t do.

Make it user-friendly

Finally, take into account all of your potential users, and make your domain name user-friendly, easy to type, and easy to recognize for voice search. No hyphens, symbols, and numbers will also be a good rule of thumb, since you’ll make it easier for people of all abilities to find you without hassle. 

As you can see, the selection of your domain name is so much more intricate than merely going for the first industry-related term you like and then slapping on a .com extension to make it memorable. To earn your customers’ trust online and build your brand, you need a domain name to match your values and your industry alike. Follow these tips, and you’ll be able to leverage your domain as a marketing asset and as a brand-building tool that it can be.

How to Pick a Catchy Domain Name and Why It Matters for Your Online Brand

If you have a business concept in mind, chances are that you already have a specific idea as to how you want to name it. Take one glance at some of the world’s most beloved brands, and you’ll notice that many, like Coca-Cola, Adidas, or Google have names that would have no meaning without the brand reputation attached to it. 

Then again, you have brands such as McDonald’s, Johnnie Walker, and Armani, using personal names to build global phenomena. As much as they now have immense recognition and authority, they all had the same humble beginnings that you now have to endure to earn the same standing in your industry, if you’re ever so lucky and hard-working.

In the meantime, you need to pay attention to these details such as choosing your brand name, and by extension, your domain name as well. This step alone can define your digital presence and help you stand out in a growing crowd. Here are a few tips to help you choose a catchy domain name that will resonate with your business.

Think long-term and choose short

Just like when you’re about to select a logo for your website, you want to choose something that is intuitive, sleek, and memorable. You don’t want to overburden your website visitors with too many details that they cannot describe or replicate your logo easily, or that they end up forgetting it altogether. The same principles go for your brand and domain name, you should pick something short and sweet, to make it easier for your audience to remember it.

This will, in turn, prevent long-term issues and help you build up authority over time, instead of constantly changing your domain name and thus the name that people will associate with your business. Above all, think of a name that will have substance and meaning for your business, so that people can genuinely connect the dots when they first hear your name. Shorter names are also more appealing from a usability perspective, which we will also cover. 

Extensions complement your name

As creatures of habit, we like to reach for what we know and trust. This is reflected in our online behavior, too, so you’ll find that people trust extensions that are most frequently used by other trusted businesses. For example, classic extensions such as .com or .org are very common, and most larger brands use them, so we gravitate towards domains with these extensions as we know that they are trustworthy. Over 50% of all websites use .com, so it goes without saying that the internet community does indeed favor what’s known and familiar. 

In fact, when a person isn’t certain about your website address, they will most likely type in .com after your brand name expecting your site to end in that extension. Of course, if you’re about to build a local presence in a different country, then aim for a geographically relevant extension to help distinguish your brand’s addresses. 

Personal brand deserves a personal domain

However, if you are building a personal online brand to provide a service, represent yourself as an entrepreneur, or anything of that nature, you should do your best to create a personalized experience, starting with your domain. In addition to selecting a personal domain name to represent your personal brand online, go for a personalized .me extension that will add another layer of memorability and relevance to your name.

This extension is a great, reputable option for one-person operations, where you plan to build up your reputation on your name, nickname, or a shorter version of your first and last name. You can get creative, of course, but the personalized extension will go a long way in making your business all the more relatable. 

Keywords for context

New business owners will often reach for their selection of keywords to impress their target audience. Of course, they also want to benefit in terms of SEO and give search engines more content to recognize what their business is all about.

Alas, you need to strike a fine balance if you want your brand to stand out and at the same time protect your reputation. You cannot choose a bunch of generic keywords known to your industry and expect search engines to reward you – on the contrary, spammy content of that nature will get you penalized. A single keyword to help people learn what you’re offering is fine, but generic terms stacked up into a domain name won’t do.

Make it user-friendly

Finally, take into account all of your potential users, and make your domain name user-friendly, easy to type, and easy to recognize for voice search. No hyphens, symbols, and numbers will also be a good rule of thumb, since you’ll make it easier for people of all abilities to find you without hassle. 

 

As you can see, the selection of your domain name is so much more intricate than merely going for the first industry-related term you like and then slapping on a .com extension to make it memorable. To earn your customers’ trust online and build your brand, you need a domain name to match your values and your industry alike. Follow these tips, and you’ll be able to leverage your domain as a marketing asset and as a brand-building tool that it can be.

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