How Do You Optimize Your Website Using SEO?
Trying to gain visibility to that new website? Let’s look at how you optimize your website using SEO to gain more potential customers.
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SEO is the short form of Search Engine Optimization. It is a method to generate more organic traffic to your website through search engine result pages. SEO helps your website to appear in the first pages of search engine results. It also allows more potential customers to have access to your website and, in turn, higher chances of converting them into your customers.
What are the Ways to Optimize your Website using SEO?
SEO is a technical and creative way to improve the accessibility of your website. Besides, it also requires a lot of analytical skills to find out the best method for your specific website to attract more and more un-paid traffic. The following is the broad step by step process that can help you optimize your website using SEO. However, for more effective results, you can hire an SEO consultant to help you set up the SEO process for your specific website.
You need to collect multiple data points to get different patterns of traffic related to your product or topic. A thorough analysis of some of the relevant patterns will help you understand the responses of your audience. You then have to compare your website with similar sites generating more traffic to find out the differences and change your strategy accordingly.
Conducting Extensive Keyword Research
Gone are the days when searching keywords was a cakewalk. Writing a small article on any keyword was enough to show your website on the first pages of the search engine results, back in the day. Now you have to do thorough research to find out the most appropriate keywords for your websites and then write expertly on that topic.
Keyword research is one of the very first and most important steps in any search engine optimization campaign. Because keywords are foundational for the rest of your SEO efforts, it is worth the time and investment to make sure your SEO keywords are relevant to your audience and organized for action.
Uncovering the perfect SEO keywords is a fragile process that’s going to incorporate a lot of trial as well as a bit of error. In this article, I’m going to walk you through doing better keyword research based on what your consumers are looking for. We’ll look at how to uncover specific keywords as well as how to use them in your content in order to rank in search.
After getting the broad keywords, you have to filter the keywords in many different ways to get a few long-tail keywords to bring more audiences to your website. You have to repeat this process on and on while at the same keep writing long and comprehensive articles on the topic.
Publishing Long and In-depth Quality Content
Every website marketer needs to understand that the search engine optimization is much more than simple tweaks and adding keywords to the site to rank higher in SERPs. Though SEO uses keywords to enhance website visibility and site traffic the quality and types of SEO content you publish is the primary focus of users and search engines.
You can simply find out the optimum length for your specific topic by searching Google through your basic keyword. Go through the first page results to find the appropriate length for the content. Though the length is not the direct factor governing your ranking, it indirectly helps your website to come up the rank. With more viewers reading the long page till the very end, and spending more time on the website, your rank is likely to improve.
Optimize for on-page SEO
It’s essential to use the primary keyword in the main heading, preferably, closer to the beginning. You will also have to put it at least once in the slug as well as in one of the subheadings.
In the body, focus on capturing at least 0.5 and at most 2.5 percentage of matter as the keyword. Exceeding the upper limit would look unnecessary stuffing to the viewer.
Distribute the primary keyword uniformly through the headings, subheading as well as image alt text. Use it in a grammatically correct way and attach loads of context to it so as to improve Google’s understanding of the topic.
Optimize for off-page SEO
Activities like social media, influencer marketing, guest blogging, firm mentioning and of course link building are some methods of off-page or off-site SEO. Learn more about link building here.
Optimize the website for mobile
With Google’s mobile-first index you can focus on mobile users while keeping in mind the rapidly rising popularity of mobile viewers on the web. Your SEO consultant will help you understand the concept to generate high traffic through mobile viewing.
Speed up the pages
All that a web user wants is to grab more information in less time. If the users find a page that gets loaded in eternity they will naturally tend to click back and move ahead, regardless of the ranking of the page.
Thus, it gets very important to speed up your pages for different devices. For this, Google provides the PageSpeed Insights that gives you a detailed analysis of loading speed of your page over multiple devices and the methods to make this faster.
Get quality backlinks
Linking popular and high-quality sites with your page will improve your page’s credibility in Goggle’s eyes. Try to build a solid backlink index of such sites.
By understanding the basics of a very complex system of SEO, you can generate surprisingly high traffic provided the content is evergreen and impressive.