How to Make Email Marketing Work for Your Startup Business?
It’s easy to waste marketing dollars on a startup, but email marketing is a proven winner time and again so learn how to put it to work for your startup business.
Email marketing is an important medium for all businesses, and there’s no denying that.
Statistics prove that it’s the small businesses that receive the most benefits from using this strategy. Over 81% of small businesses use this medium to acquire customers, and the number is expected to keep growing each year.
What makes email marketing such a lucrative option for small businesses is that it’s cost effective and requires fewer resources. This is exactly why businesses love using it. There are large corporations that have included this as a part of their marketing strategy, but because they have the capital to fund other activities; the importance of email marketing is often ignored.
However, small businesses work on a limited fund and want to make every penny count. Keeping this in mind, they are always in search of a marketing strategy that’s affordable but doesn’t compromise on the returns. And that’s where an email campaign strategy comes in.
Since it’s important for a small business or a startup to use their resources wisely, email marketing provides an effective method to reach potential clients and increase a business’s outreach. Now that it’s clear how important this tool is for startups, the next step is to see how to make email marketing work for your startup.
Here are a few tips to make the best of this opportunity and use this tool to accelerate business growth.
Set Email Marketing Goals
Before you take the required steps to make the tool work for you, it’s important to have clear expectations. You need to start by setting your email marketing goals. Define what you aim to achieve by utilizing this tool and list it down. Once you have it all written down, it’ll help you keep track of your progress. Whether you want to improve sales conversions or increase website traffic, just make sure your goals are achievable and in line with the vision of your business. Setting unrealistic expectations will only set you back on the track of success. So take care and with time, you’ll be able to achieve your goals.
Targeted Email Groups
If you are looking to improve the results of your email campaign strategy, you need to master the art of segmentation. By making groups of your target market, you stand to reap the most benefits of this tool. Reports suggest that a major part of the email ROI is achieved by segmentation and working on lists that have been grouped.
But how does it help your startup?
There’s a simple answer to that. When you segment your target audience, it enables you to provide them with relevant content. The strategy will help startups enjoy increased open rates and greater revenue in the long run. All you need to do is categorize your audience on the basis of similar characteristics. There are a few ways you can segment your email list to serve your customers in a better manner. You can segment them geographically and demographically.
It’s important to understand that you will be competing with a number of players in the market. Many of them will have years of experience and a strong hold in the industry. To be able to surpass them, as a startup, you will need to work extra hard. But there’s a way you can easily leave them behind without having to put in much labor.
You have a great email campaign strategy, but if you want the receiver to open it, you need powerful content.
Your words should have the effect that’ll compel people to click on the email and read it. So if you master the content game, you’ll be able to come up with a copy that’s click worthy. Make sure the content drives curiosity and includes relevant numbers that convey to the reader that you mean business. Let the content show how you can provide benefits for the reader and with the right words, you’ll gain your customers’ interest.
A great way to make the email interesting is by implementing a curiosity gap. If the subject line drops the right hint without revealing too much, the receiver will be compelled to open the email. Once you’ve mastered this trick, you can move to the next step and work on the header pretext. The combination of these two will help you reel in the customers, and the rest depends on the body of the email. So make the most of this opportunity to bring in potential clients for your startup.
Managing a startup isn’t an easy task, and there will be times when you’ll have to be in multiple places at once or juggle a few jobs at the same time. It’s a tough job, but being consistent means you’ll get to reap great benefits in the future. Since it’s not always possible to do multiple things at the same time, make sure you use automated emails to your advantage.
Since you want to meet the needs of your customers, it’s important to let them know they are appreciated. Every move they make or every interaction they have with your business is an opportunity to show them your best side. Start by automating welcome emails so that they feel like a valued customer from the start. Make them feel welcome and gain their trust from the get-go!
These are just some of the ways startups can make email marketing work for them. If you also want to accelerate the growth of your business, make sure you follow the advice given.