How to Make a Title Tag SEO Friendly Using Keywords

You have to use keywords in your Title Tag to make it SEO friendly to clearly identify both topical and search relevance, find out how to do it correctly here.

role of title tags


A meta title tag helps notify search engines about the primary topic of a web page. It’s displayed within the organic search results, and it’s usually underlined, bolded and in a larger font.


Here is an example of how it could be displayed within the source code of a page:


<head><title>This is an example of a title tag</title></head>


A title tag is an important SEO ranking factor, and it’s essential to take the time to perfect it. To really nail a title tag for SEO you need the perfect keyword arrangement for you topic.


Keyword Research


According to a professional digital marketing agency, one of the most critical steps to consider is ensuring you are targeting the correct keywords. Ranking for a keyword nobody searches for usually will not benefit any business.

Google keyword planner is accessible to anyone with a Google Ads account. The data is accurate, and although the information is aimed at people using Google Ads, it is also beneficial for creating a title tag.


Often people make the mistake of automatically targeting short-tail keywords because they usually have higher search volumes. However, it is also essential to ensure you target customers with buyer intent instead of those only seeking free information.


A short-tail keyword or query is up to three words in length. On the other hand, a long-tail keyword is four words or more. Short-tail keywords are generally more popular because of the higher search volume.


However, only some people searching the keyword are necessarily potential customers. They may be job hunting, conducting general research or a competitor that is just checking their search rankings. Also, short-tail keywords can be much more competitive; therefore, obtaining results may take longer and cost more.


Long-tail keywords usually have lower search volumes. However, the buyer’s intent is often more evident if you target location-specific keywords.

You can review the keywords using a number of keyword research tools to check who currently ranks for them, and be sure you can compete with the websites presently ranking.


Correct SEO Title Length


The amount of space available in Google is set to 600 pixels wide. As each character will use a varying amount of space, it’s challenging to provide an exact amount.


However, the best SEO practice is 50-60 characters. If yours is too long, you won’t be penalized and will be shortened using ellipses.


Order of Keywords in the Title Tag


Google places more SEO ranking weight on a keyword at the beginning of the title tag. Therefore, you should put the primary keyword at the start. Avoid using various versions of the same keyword as it may be considered keyword stuffing by Google, which could penalize your webpage.


If your company has a strong following, adding it may be a good idea. However, unless your company name is also the primary keyword for the page, you should add it to the end.


Unless your company name is keyword specific, you will probably rank for it by default. As a result, it’s best to use the valuable space at the beginning for the primary keyword.


Style of Text


All versions, whether all caps, lower-case, title case or a combination, are technically acceptable.


If you use all caps, your listing may get more easily noticed, but it may also be more easily ignored because it may be considered spammy.


Lowercase could seem unstyled and unprofessional; therefore, it may also negatively impact your webpages click-through rate (CTR).


Title case font is the most popular because it appears professional and easier to read.


Separating Keywords in The Title


Some of the most common are to use a comma, pipe or hyphen. However, a comma may appear unstyled and incomplete. The title tag should be a page’s primary heading, and commas are usually located within the content.


A hyphen is also acceptable but will generally use more valuable pixel space than a pipe. Therefore, we suggest using a pipe to separate the keywords.


Also, avoid using words with no added value, such as ‘and’. However, if it is essential, consider using the ‘&’ symbol instead, as it uses less space.


Using Special Characters


You can test using special characters to help maximize your listings’ click-through rate. Such as, a waving hand emoji may help gain more attention. Another popular option is using a mobile phone emoji.


You can also experiment with using the dollar or pound symbol, and because they aren’t regular text characters, they can help as well and aren’t as evident as emojis are.


It’s important to consider if it suits your business before using them. It is also an option to conduct A/B testing and then stick with the choice which performs better.


Important Information


Search engines aren’t obligated to use the title tag on a webpage. They may change it if they believe it will better help match the search query.


It usually happens when the keywords in the title tag must reflect the content on the page correctly. It also occurs when the title tag contains various keywords. However, the query relates specifically to the company name.