Guide: How to Impress Your Customers Before Purchasing
So many websites drive traffic and lose customers, learn how to impress your customers before purchasing to increase conversions.
Your company may have an entire portfolio of amazing products or services, but you should keep in mind that consumer journeys begin well before the actual purchase. A typical customer will go through multiple stages – from initial contact to evaluation – before making the decision to buy just about anything.
This basically means that you have to impress your client right from the beginning of the relationship, particularly if you know that 73% of consumers point to customer experience as an important factor in their purchasing decisions.
But how exactly can you do that? Keep reading to learn how to impress your customers before purchasing.
1. Hear what they have to say
Active listening is a fundamental aspect of customer relationship management (CRM) because it helps you to understand the needs, complaints, and interests of the target audience. If you pay attention, you might as well learn what goes wrong in your operations and improve services big time.
Here are a couple of ways to learn more about your customers’ demands:
- If you run a traditional store, face-to-face communication is all it takes to figure out a client’s opinion.
- You can use online communication channels such as email, website surveys, and social media comments to analyze consumers’ reactions to your services.
2. Create High-Quality Content
You probably understand the importance of digital marketing in 2020, but do you know it can help you impress the audience and help you attract more customers?
The idea is simple – users who love reading your posts will probably end up testing some of your products or services.
Your goal is to build professional authority by crafting high-quality and visually appealing content.
Jake Gardner, a blogger at the essay review service, explains that consistency is vital here:
“If you can keep publishing standout posts week after week, users will notice it and start paying attention to your business.”
3. Answer Questions Timely and Accurately
Do you enjoy waiting for a customer service agent to answer your inquiry?
Well, guess what – no one does!
A company must answer every question timely and accurately in order to satisfy customers’ expectations and prepare them for the actual purchase. You can do it in a variety of ways:
- Create a comprehensive FAQ page that answers the vast majority of questions.
- Strengthen your customer service team by hiring knowledgeable staff.
- Deploy the chatbot technology to ensure instant replies.
- Focus on communication channels that your average client is using regularly.
4. Offer Personalized Incentives
Modern businesses are extremely competitive, so it’s not easy to seal the deal even if you offer the best product on the market. In such circumstances, many brands turn to personalized incentives to impress their leads and convince them to start shopping.
For example, you can send your email subscriber a personalized birthday message followed by the appropriate discount coupon. This is not only a one-time benefit for you but also a long-term success because nearly 50% of consumers are likely to become repeat buyers after a personalized shopping experience with a particular company.
5. Do Your Job as Expected and Avoid Overpromising
Consumers are already used to hearing all sorts of marketing messages, so you should not try too hard to impress them. Such a strategy often makes a counter-effect because your messages may as well sound like a promise you are not able to keep.
A much better option is to be realistic and do your job as expected. Just keep it honest and transparent by sending “down to earth” messages – it will prove that you are not exaggerating and potential customers will be much more likely to engage.
6. Use the Power of Social Proofs
A survey reveals that 87% of buying decisions begin with research conducted online before the purchase is made, while 88% of consumers trust user reviews as much as personal recommendations. The power of social proof is immense and you have to make use of it in the pre-purchase period.
How can you do it? We can give you a few hints:
- Quote satisfied clients
- Publish customer success stories
- Create video case studies
- Create an account on popular business directories
- Highlight social media endorsements
- Cooperate with influencers
7. Make Your Clients Feel Acknowledged
Finally, you should not forget to make your clients feel acknowledged and welcome. Teach your sales reps and customer service agents to smile and stay polite around the clock. After all, this is how they earn their salaries and they must be kind to each customer individually. You can also send a personalized ‘Thank You’ note to the first-time customer or a loyal client.
The Bottom Line
Consumers who do not feel appreciated are highly unlikely to end up buying your products and becoming loyal customers. You have to learn how to impress your customers well before the actual purchase using an entire set of CRM tricks and techniques.
In this post, we discussed the seven most important things you should approach on how to impress your customers in order to motivate them to actually purchase.
You can do it! If you have questions, let us know below.