How To Grow Your E-Commerce Business Organically
You don’t have to spend a fortune to grow your E-Commerce business organically, these E-Commerce hacks will improve your conversions now.
As an entrepreneur, you will want to grow your E-Commerce business organically.
Many new online start ups take this approach because they believe it’s a lower cost alternative to paid advertising.
Much of the advice and opportunities available to new e-commerce businesses are usually well beyond the abilities for a focused eCommerce businesses to adopt.
Even organic SEO, when outsourced to a good service provider, is going to be a significant investment.
However, technology has become the great business equalizer, providing the same tools and resources that large corporations use to grow. These same tools can easily be adopted by any eCommerce start up in any vertical.
That means your E-commerce business too.
If you want to grow your E-commerce business organically, then adopting the following methods and cutting-edge technologies will go a long way to helping you compete on a global stage.
Don’t be one of the failing online business that overlooked these easy to implement methodologies.
One of the most effective ways to promote organic E-Commerce business growth is by working hard on improving brand loyalty.
The more loyal that your customers are to your branding, the more likely they will be to buy from you when they need your services.
Automation has become something of a buzzword for businesses but failing to adopt automation is a mistake. Everything from manufacturing to marketing can be improved by automated technologies, and even something as simple as a personalized birthday greeting or a customer discount that is addressed specifically to those that have expressed an interest in your product will go a long way to consumers keeping you in mind when it comes to satisfying their needs.
Gartner predicts that eCommerce businesses that personalize successfully could see profits rise by 15% by 2020.
What are some low cost automated personalization apps you can use for immediate growth?
Great Question. Fortunately, I’ve got you covered. Take a look at these essentials:
OptinMonster is a massively powerful eCommerce personalization suite of tools.
You can set up OptinMonster on any platform very quickly with an entry price of only $14 per month. $49 a month is going to give you everything you need to improve conversions, reduce bounce rate and keep customers coming back.
In the grand scheme of things, that’s a pretty minimal price to pay for such a powerful tool.
OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop.
It will allow you to create personalized marketing campaigns just like the enterprise level sellers.
Using OptinMonster, you can create…
- Personalized exit-intent popups to help you recover lost revenue from shopping cart abandonment
- Floating headers to promote your flash sales and deals, with countdown timers personalized to each visitor
- Irresistible coupon and other lead magnet offers based on visitor behavior, so you can convert hesitant shoppers into email subscribers for future email marketing
2. Personalizer by LimeSpot
Image source: BigCommerce > Apps > LimeSpot
LimeSpot is an eCommerce Business Conversion AI that helps online stores increase their revenue by delivering a unique personalized experience across different channels. LimeSpot utilized Recommendation Boxes throughout your store to display products that are genuinely popular to your users based on real behavioral data from your store.
- Rated #1 Product Recommendation App on Shopify with 1000+ Five-Star reviews
- One App covering Personalization for both sales and marketing channels
- 100% risk-free pricing structure aimed at helping your shop grow and succeed.
- Free, until LimeSpot drives 5 times your monthly subscription fee
The Stats on LimeSpots Personalizer App:
- Increase revenue: by 28% on average
- Increase Order Size: by 5.5% on average
- LimeSpot Conversion vs Standard Conversions: 300% on average
Streamlining your business processes
Running a lean operation, by cutting unnecessary costs and focusing on tools to improve organic business growth is a solid strategy that any business should take.
Technology can be one of the most useful methods of achieving this.
It doesn’t matter what industry you’re in, there are several cutting-edge technologies that you can adopt to help you trim the extraneous management processes and even improve your products.
For manufacturers, PCB software has become the most important part of the management toolkit, and it’s easy to see why. With low cost professional PCB design software, it is now possible to create a more professional product that has been designed in-house, improving both the speed and the final delivery that your consumers require.
For a more professional element to organic business growth, always look to new and emerging technologies in order to benefit and grow.
Content Marketing remains vital
Everyone in the marketing sector is aware of just how potent a tool content marketing can be.
For those businesses looking for organic growth, content marketing is often the key. The problem is that not every business uses it correctly.
There is so much conflicting advice on the best ways to use your content to promote growth that it can be very easy to totally botch it. The key to a better content marketing strategy is to put a firm focus on long-form content that offers value to your consumers and to your audience. By providing value, be that in the form of industry news analysis or simply a review of two comparative products, you improve your SEO rankings and reduce your bounce rate at the same time.
A quality content marketing strategy is essential for any business, but it’s especially important for start-ups because it helps to drive conversions.
Content marketing is an extremely powerful tool that marketers are utilizing more than ever, and it should definitely be a part of every startup’s marketing mix.
In the next two years, content marketing budgets are poised to grow by 59 percent.
Every day, about five billion pieces of content are shared, two billion photos are uploaded, and 500 million Tweets are generated, driving millions of conversions daily.
So, how can you use content to effectively grow your E-Commerce business?
Given the fact that people are 10 times more likely to engage, embed, share, and comment on video content than other types of posts, you may want to take a page from some innovators like PooPourri.
PooPourri’s How To Poop campaign featured a series of hillarious, yet relatable videos that offered up… well, advice on how to poop in a variety of awkward situations.
This video currently has 12,173,044 views thousands of comments and shares.
If you feel like you’re just not ready to take on video, don’t worry. There are plenty of ways to use content to your advantage.
Like, don’t skimp on the imagery!
People retain over 80 percent of what they experience visually, while they tend to only retain 10 percent of what they hear and 20 percent of what they read.
According to an infographic by blogger Jeff Bullas, blogs with images receive 94 percent more views than those without.
While it can take time to grow your company using more organic means, a business will inevitably grow stronger as a result. By focusing on in-house improvements with an eye to consumer needs, you establish an organic foundation that will allow you to build a productive growth strategy that is not reliant on much weaker paid methods.