How to Drive Sales on Social Media from BigCommerce

Having trouble converting sales from social channels on BigCommerce? Find out how to drive sales on social media from BigCommerce in this post.

Drive Sales on Social Media

Image by Erik Lucatero from Pixabay


Connecting to their customers is one of the most difficult tasks that many businesses fail to accomplish. But now we have some great channels that are ideal for connecting with people and also persuading them to make a purchase. 


One study found that 89% of consumers trust what they see on social media, and 79% believe it’s more important than any other source of information. Expert eCommerce development services providers also suggest that instead of reaching out to your customers cold, online business owners can use tools like Facebook Messenger or Instagram DM to chat with the people who are most interested in your products or services.


There are many more ways to connect with your potential customers directly and increase your eCommerce sales using social media. And right here in this blog, we are going to reveal some of the top tricks of the trade. So let’s get started. 

7 ways you can boost eCommerce sales using social media 

Be Where Your Audience Is

Some business owners think that marketing is about attracting people to their products and making them come to you. But that can’t be more wrong. You need to go where your customers are. That means you have to figure out how to reach them through the channels they use most and on the devices they use most.


Social media is a great tool for reaching your audience because it allows you to interact with them on a personal level, providing a direct line of communication that allows you to build trust and loyalty.


However, the major challenge for ecommerce companies is that social media is not a one-size-fits-all solution. You need to be where your audience is, which means tailoring your message and marketing strategy accordingly.


The key here is understanding that social media isn’t just about getting your content in front of people — it’s also about how you engage with them. The best way to do this is by using targeted keywords on Instagram and Twitter so that you’re speaking directly to your target audience.

Work With Social Media Influencers

Social media influencers are people who have built large followings on social networks like Instagram, Twitter, Facebook, and YouTube. They might be celebrities or experts in their fields.


The most effective way to work with social media influencers is to offer them something of value. In this case, that means offering them a chance to promote your product or service on their social media channels.


For example, if you’re launching a new eCommerce website, you could offer them advertising space for the launch period. Or if you sell skincare products, why not offer them some free samples?


By working with social media influencers, you can increase the number of people who see your product in action before they buy it — which means more sales for you!


It’s no longer a case of “if” you’re going to work with social media influencers, but rather “when.” It’s not uncommon to see a brand reach out to influencers, or even ask them if they would be interested in being featured on their page. The logic behind this is simple: people love what they love, so why not find those who are excited about your product or service and get them talking?


By working with influencers, you’re not only increasing your visibility in the eyes of their followers but also increasing awareness of your brand. You’ll be able to connect with more people and build more relationships that will help drive sales for years to come.

Turn Loyal Customers into Brand Advocates

It’s not about just getting people to buy from you, but keeping them coming back for more. Loyalty also means that your customers will trust you enough to purchase from you again and tell others about their experience.


You can use social media to turn loyal customers into brand advocates by sharing photos and videos of your products and services, as well as testimonials from happy customers. The best part is that this content can be shared on social media channels such as Facebook, Instagram, Twitter, etc., which means it will be seen by a wider audience than just your existing customers.


By posting these images and videos on social media channels, you’re capturing the attention of potential customers who may have never heard of your brand before. You’re also creating content that can be used by potential clients who aren’t yet loyal customers of yours but may be interested in what you do or how you operate your ecommerce business.

Share User-Generated Content

User-generated content is the key to social media success. This type of content is created by users and then shared with their friends, family, and followers on social media channels.


User-generated content can be anything created by your users. It can be as simple as an image shared on Facebook. Or it can be more complex, like a blog post or video on YouTube. It is the best type of content you can publish on your website. The more you can make your website a place where users can share their ideas, the more sales you’ll generate.


By providing a platform for user-generated content, you encourage people to go beyond just reading about your product or service. You encourage them to try it out and show others how great it is.


One of the best places where user-generated content has tremendous effects is social media. It allows you to interact with customers in real time, which helps build trust and keep them coming back for more.


Take advantage of all these opportunities by using social media to drive eCommerce sales! It’s a win-win situation for your business because:


  • You can gain access to a large pool of potential customers who have an interest in your brand.
  • You can generate leads, build relationships and increase awareness at a low cost.
  • It enables you to measure the success of your marketing campaigns. 

Invest in Social Media Advertising

Social media is an important part of your eCommerce strategy, but it doesn’t have to be expensive. The cost of this kind of advertising is considered just a fraction of the cost of conventional ads. 


Social media advertising allows you to target people who are interested in your product or service, as well as people who have similar interests. First and foremost, you need to understand the different types of ads that can be used in your social media marketing campaigns.


And then you must consider investing in ads that are relevant to your customer base. This is one of the most useful aspects of social media advertising. It allows you to target specific audiences who are looking for what you’re selling on your website or product page, which makes it much easier to reach your target audience and drive sales.


You can spend a lot of time and money on Facebook and Twitter ads, but it’s more effective if you know what your target audience wants before you start spending money on ads.


Use tools like Facebook Audiences or Google Analytics Content Experiments to see what your audience likes and shares the most about. They can come in real handy for developing better content for your target audience. This will lead to higher customer engagement and eCommerce sales.  

Create Valuable Content to Educate and Entice Your Audience

The best way to drive eCommerce sales is by creating valuable content that educates and entices your audience.


Creating valuable content can be done in several ways, but the most effective way is to create content that educates and entices your audience.


One of the best ways to accomplish this is by creating a blog that is valuable for your audience. The goal here is to educate them on how they can make their lives better with the products you offer or services you provide.


You should also post content on social media sites where people are looking for information about your brand or products. You can use these social media platforms as educational tools as well.


You should also consider posting videos or photos on Instagram, Facebook, and Twitter that show off your product in action for customers who want to see this firsthand before purchasing it online.


Achieving a healthy balance between educating and enticing your audience is essential to succeeding with eCommerce marketing. Some of the most successful eCommerce marketers create valuable content that educates their audience about the product or service being sold, while also enticing them with images, videos, and other media that make people want to buy.


You can use images to illustrate features, and benefits of using your product over others that are similar. You can also use images to show how a product works, what it looks like, and how it will benefit users or customers.

Use Rich Pins and Buyable Pins to Simplify Purchase Process

Ecommerce businesses have found that social media can help drive sales. More than half of online shoppers say they will take action based on recommendations from their social networks.


All you have to do to drive more sales is to pin the products you think your customers will love! This is especially true for eCommerce retailers who sell physical products.


You can pin a product on Facebook or Instagram by clicking on the pin icon next to the product title. If you want to pin a product on Pinterest, just click on the Pin It button at the top right corner of any page. You’ll then see an option to select “Pin This Product To” — choose “All Boards” and follow the instructions to add it as one of your boards.


Once a pinned item is added as a board, you will see two options: “Pin It To All Boards” and “Pin It To This Board Only.” You can also pin individual items by clicking on them individually within the board and then selecting Pin It To All Boards or Pin It To This Board Only. 


There you have it, the seven most effective ways you can boost your eCommerce sales through social media. You can also notice that all of these tips are customer-centric, as in it’s about winning your customers. Because if they trust you, then they are going to buy from you. 


Using social media isn’t only about increasing the visibility of your brand but also about making it irrelevant to your customers. It provides you with a great opportunity where you can engage, entice and compel potential customers to try and buy your products or services. 


You should also not forget to make the buying process easy for the customers through social media. If your message and brand visibility are good but the customers have to go through a maze of website links then they would get bored easily and never visit your store again. As you might already know as an online store owner, it’s your job to help customers make a purchase in fewer steps and without any hassle too. 


I hope you liked the tips we discussed in this blog. There are many more things to try out. You can always learn what works for you with a little experiment. Tell me which one of these tips is your favorite. Do you have any more to add to this list? Please share your thoughts in the comments section below.