How to Drastically Increase Backlinks with Video Marketing?
Winning with Video: learn how to use video marketing to dominate search rankings all while you increase valuable backlinks to your site.
Google is the undisputed King of search engines.
According to Statcounter, Google still has over 90% of the search engine market share.
During it’s reign, Google has made a lot of changes in how it ranks web pages. In early days, one could rank higher on search results by stuffing keywords or by using link farms. However, one cannot expect to dominate the search results, or at least for long, by using blackhat SEO tactics.
More recently, search engines have started to give a lot of priority to social signals and other factors besides backlinks.
With that said, the number of backlinks and the quality of those referring sites still matter a lot.
Image Source: Monitor Backlinks
You can find many tactics online if you search for the term, “How to get backlinks?”. But, in this article, we will be mainly talking about increasing the number of backlinks to your site with video content.
If you are not sure about how to go about video content for video marketing purpose, you can join hands with an explainer video production company. These companies have all the resources for producing a top-notch animated explainer video.
In the case of in-person video, you can make use of your smartphone, record a video, and then use a free video editing software for polishing the video.
How can you supercharge your backlink strategy with videos?
Convincing someone to link back to you solely based on your talk can be next to impossible. It is crucial to follow some specific steps to either pull website owners in your niche or to convince someone to link to your webpage. Here are some of the things that you can do, which will help you dramatically increase backlinks to your site.
Like other types of content, you need to do some initial research before jumping into video production. Before looking at the kinds of videos, you need to get some necessary information about your target audience like their age, gender, interests, market trends, etc.
After you are aware of the target market, you should look at some of the popular videos on your niche that is doing well on the market. Also, look at what types of videos are in demand in your industry.
Image Source: Salesforce
Focus on bringing out something creative to the world
You can find tons of videos about finding the in-demand topic online. The only chance for your video to get viral is by bringing something new to the audience that will give them “aha” moments. Your viewers must feel like they’ve got some valuable information after watching your video.
Some of you might be thinking that you’re not that creative to come up with a new concept. The good thing here is that you do not need to invent new stuff. You can present the information differently or make a video about something that is trending.
To get some fresh and exciting topics, you can make use of tools and websites like Google Trends, Buzzsumo, Quora, Reddit, and so on. Make a list of issues that are getting a lot of attractions from viewers. You should also look at the date in which the topic was trending. After that, make some twist in the title, add some new information, and then make a video on it.
A recent study shows that video content gets 1200% more shares than other types of content.
If your video manages to get tons of shares, other site owners and influencers will be interested in making content about your video.
Publish on multiple video platforms
One of the most critical hurdles for effectively marketing your videos is making sure they are visible everywhere. Make a list of video platforms and publish it on all the listed platforms. Besides your website and YouTube, you should also share and post your video on sites like Reddit, Daily Motion, Vimeo, Vivo, Twitch, and so on.
Moreover, publishing your video on social profiles is also a great idea to get more eyeballs to your video. Here is an important thing, mention the links to your website in each video platform. Some of you might say that the “No Follow” links are not valuable, but the fact is that all links are useful and publishing to social is a great way to increase backlinks.
Image Source: Spur T
Do not forget to mention your links on the description. It will increase your chance of attracting some affiliates or influencers in your niche who might be interested in sharing your brand.
Encourage comments and shares
When you finish delivering your information in the video, encourage your viewers to like, comment, and share your video. The video, which gets more likes, comments, and shares get organic traffic to it, as YouTube will perceive it as valuable content. You will also get a lot of social media links and social signals when people share your video.
Higher social signals mean your videos will rank higher and will start to get backlinks more naturally. Make sure that you make your videos shareable by using social plugins that allow viewers to share the content easily. Also, leverage live videos to amplify your engagement.
Reach out to other influencers with a video
When you create a video about a trendy topic, link or mention other influencers in your industry. After that, reach out to them with an email or via a social media platform, telling them that you have linked or mentioned their channel/site.
The influencers in your industry will be happy to share your work if not link back to you, which is beneficial. But, make sure that your video adds value to their specific page, which will make them want to link back to you.
Also, collaborate with influencers to extend your reach and increase the number of links. The higher range will increase your domain authority as well, which will make other site owners want to link to your pages.
Create a playlist
There is a good chance that one of the videos will perform well if you focus on creating top-notch videos. You can create a playlist around that well-performing video to amplify the impact of that video. It will increase the viewers’ interest in your brand, as the more they watch, the more they will be familiar with your business.
Moreover, you will also attract more influencers in that industry, who will want to do business with you. The last thing, do not forget to interlink the videos with one another to increase views in all videos.
Back to You
Traffic from search engines is qualified traffic, and it is consistent. If you manage to rank higher on search engines, you will eventually build up a substantial business. In addition to getting search traffic, you will also get tons of referral traffic if you have a lot of links from many different sites pointing at your website.
If you have never created a video yet, you should work on getting your first video online. After creating a few videos, start working on the strategies that I’ve mentioned in this article. Also, keep exploring and experimenting to get even better results from your efforts. I hope you’ve found this content useful.
Are there any other tips that you want to share with our community? Do let us know your ideas and thoughts below.