Every website should have a frequently asked questions (FAQ) page. As the name suggests, this page is dedicated to questions that are frequently asked by your target audience. If you run an e-commerce website that sells pet accessories, for instance, visitors may ask about the sizing of dog clothes. Covering this information in the FAQ page will give them greater confidence in their order, boosting your site’s sales.
Finding Questions for an FAQ Page
Don’t just pull random questions that you “think” visitors would ask, but instead look for questions that a customer or visitor has already asked. A good starting place is your email address. Assuming your email address is listed on your website, visitors may ask questions via email. You should still respond back to these emails with an answer, but also include the answer on your FAQ page.
Google is an invaluable tool in brainstorming new questions to use for an FAQ page. Just begin by searching for a question related to your niche and look at the autocompleted suggestions below. Many webmasters overlook this feature; however, autocomplete suggestions can prove highly useful for uncovering new questions for FAQ pages.
Of course, you can also use social media to uncover new questions for an FAQ page. Hopefully, you already have an active Facebook page that’s being followed by your target audience. Check through your Timeline to see if anyone has posted questions, and if they did, take those questions and publish them on your FAQ page. Some users may prefer to direct message questions to your Facebook account, so check your inbox as well.
Updating Your FAQ Page
An FAQ page isn’t something that you can set and forget. Unlike most webpages, you must constantly update it with new questions and answers. If you receive a new question, update your FAQ page to reflect it. The more questions you answer here, the better.
Tips to Enhance Your FAQ Page:
- Use headings and/or bold to break up separate the questions – you don’t want to create a long wall of text.
- Verify the accuracy of your answers before publishing them to an FAQ page.
- Keep your answers short and to the point. There’s no need to write an entire article just to answer a single question.
- Avoid technical jargon/lingo when writing your FAQ page. Answers should be written in a manner to which visitors can relate.
- Separate your questions based on what they are about (e.g. billing questions, company questions, niche questions, etc.).
- Include links to relevant landing pages on your site that provide more insight on the question topic.
An FAQ page that is set up properly is proven to improve conversions. The step outlined above are easy to follow and implement, and just Following a few of the above tips will help you layout the right questions and increase the effectiveness of your FAQ page. Follow all the tips above and you will be well on your way to having a great FAQ page that increases your organic traffic as well as conversion rate significantly.