How To Create Original Content & Come Up With Innovative Ideas

Creating original content online can seem impossible – it’s not, check out these innovative ideas on how to create original content.

Innovative Ideas- How To Create Original Content

Over 5,000 articles are published online every single day. That’s a lot of content. And, as a writer, it can be hard to let your voice be heard.


How are you supposed to create something unique when there is already so much content out there?


As a writer, you will understand the dread that washes over you when faced with a blank page. The cursor is flickering, your fingers are itching to type something (anything) just to see words on the page, but your mind is coming up blank.


Being able to come up with fresh content is vital when trying to grow your business, after all.

Marketing Insider Group has said, “The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic”.

And, while it may be all well and good focusing on your website, looking for the latest ways on how to improve it, no one will actually see it without an effective content marketing strategy in place.  


This article will provide you with some helpful pointers on how to create original content and come up with innovative ideas. Whatever you are writing, we hope these tips will help you to create with confidence.


Let’s get started!


Steps on How to Create Original Content to Publish Online:

  1. Research Your Subject Matter Thoroughly


One of the best ways you can improve your writing is by thoroughly researching the topic you are writing about. Do not spend hours crafting an article only to discover that your points have already been covered and that you’re simply regurgitating content.  


Before starting any new writing project, carrying out thorough research is key. Not only will this help ensure you aren’t repeating what other writers have already said but it will also inform you on a subject, allowing you to add a fresh perspective.


  1. Bring Your Perspective to the Table


There is already so much content out there, so it is important to make yours count by bringing your unique perspective to the table.


Writing from your perspective about the subjects you care about will always have a far greater impact on your audience. 


When your reader feels a connection to your writing, they are more likely to engage with a call to action, share the content and, in turn, create a conversion. This will then help cement your reputation as an online authority – a business that clients can trust. 


  1. Read Everything You Can


If you want to create original and innovative content, you need to read. All the time.


You should read everything, from viral articles and self-help blog posts to novels and magazines. Reading allows you to discover new topics, learn more, and stay inspired – it is one of the best ways to saturate your mind with new ideas.


If you want to write content that is original and exciting, you should be reading on a regular basis. 


Copyblogger has a fantastic resource on 21 Ways to Create Compelling Content When You Don’t Have a Clue, some of their ideas include: 


  • Asking friends for ideas 
  • Asking your target audience through surveys or interviews
  • Creating a best-case study
  • Explaining your successes/failures


  1. Keep A Journal


Journaling is a great way to get your thoughts down on paper. Don’t worry, it doesn’t have to be a ‘Dear Diary’ type of journal.


New ideas come and go all the time and journaling is a great place to keep these ideas in one place. What’s more, journaling takes the pressure off coming up with brand new ideas on the spot.


If you journal your thoughts regularly, you can flick through the pages when you are stuck for ideas and you will find a wealth of content make use of.


  1. Use Tools to Help Brainstorm Ideas


If you are struggling to get the ball rolling, there is a bunch of fantastic content marketing tools that can help.

website grader

HubSpot’s Website Grader: this is a great tool for making your website more SEO-friendly. If you want your content to be found online, HubSpot’s Website Grader will help you do this. Learn how to optimise your posts and structure them for Google.

BlogAbout: headings are one of the most important aspects of content writing. BlogAbout provides proven-to-work headline formats with blank areas where you can fill in the subject you are writing about. BlogAbout will set you up for success.  

Feedly: if you want to stay relevant, Feedly is the perfect tool for you. Feedly helps keep track of trending topics so that you don’t have to. Whatever your industry, Feedly can provide you with content ideas to keep you relevant.  


Google has a huge selection of writing tools that can support you through every aspect of the writing process. Make the most of these tools to ensure your writing is the best that it can be!


Final Thoughts…


We all have things we want to say, but sometimes it can be difficult to find a unique angle. Whether you are writing for fun, work or an audience, we hope the tips listed here have been helpful. 


It is important to remember that producing many poor-quality articles will not do you or your website any favors. Instead, it is best to create original content and publish fewer posts of a higher quality. This shows originality and creativity, gaining your website more traffic and better rankings for the long term.