How To Create A Successful Instagram Account For Your Business
Creating a Successful Instagram Account for your business gives you the power to reach new customers, engage your audience and grow your online business – Learn How!
When Instagram first started, the most successful accounts belonged to well-known bloggers and popular celebrities.
Today, all of that has changed.
Businesses in every industry are finding success on this popular social media platform, making it one of the most powerful marketing tools for today’s companies. The visual nature of Instagram makes it particularly useful for branding since it gives you a chance to craft and refine your company’s image.
Establishing an Instagram Account for your business gives you instant exposure to hundreds of millions of people, which is why it is so important to add social media marketing to your overall marketing strategy.
Setting up an Instagram account for your business is pretty easy…
Set up an Instagram Business Account to give people more information about your products, service or business.
Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.
Within the app, find settings, then scroll down to Switch to Business Account. Once you have a business account, you can add in pertinent business information like store hours, business address or a phone number. Create a Business Profile
Start posting content you’d like to see in your feed using relevant hashtags, and start following similar accounts. Go to Instagram to get started.
Remember, however, that the content that you post on Instagram directly reflects on your brand.
The opinions that people form about your company are largely influenced by the content that you post. Most businesses that are just starting out on Instagram try to follow the lead of companies and users that are already enjoying success on the platform. This usually means using similar hashtags or tapping into the same types of keywords. Although these techniques are effective, there are other steps that you need to take, as well, if you really want to succeed.
Check out the section below for suggestions on how to quickly create a successful Instagram Account for your business:
1. Invest in better photography equipment.
No matter how good the camera on your smartphone is, the quality of the photos that it takes can’t measure up to those taken by professional photography equipment. When it comes to factors like the ability to adjust to different lighting situations or the pixel density of the photos, smartphones fall short when compared to traditional DSLR cameras. Even though smartphone camera technology is always advancing, there is still a long way to go before a smartphone camera can achieve the same high-quality results as a professional camera.
To ensure that the photos you take look as good as possible, consider purchasing a DSLR camera and a selection of lenses.
Take some time to learn basic photography techniques so that you always know which lens is correct for the particular shot you are taking. The more familiar you are with how your camera works, the better photos you will be able to take.
It is understandable if this idea makes you balk a little bit.
After all, no one likes being told that they need to spend extra money. The good news is, the cost of high-quality cameras has dropped significantly in the recent past, meaning that you can get an exceptionally good camera without spending a fortune in the process.
Lenses, on the other hand, are still quite expensive. One option you may want to consider is buying a few basic lenses. Then, if you need specialty lenses, you could consider renting them for individual events or photo shoots. Companies like Fat Lama make it easy to rent a wide range of cameras and lenses at extremely affordable prices.
2. Curate your content.
Don’t upload every single photo that you take.
That is a surefire way to irritate your followers and to start getting your content ignored. Even though you might be tempted to share a beautiful sunrise that you saw on your way to work or to take a picture of some amazing donuts that one of your coworkers brought to the office, it is best to stick to relevant photos on your account.
When deciding what to post, think about what types of photos accurately reflect your brand.
Any photos that you post should be relevant and should help you create the type of image that you want for your company. If a particular photo doesn’t meet these requirements, don’t post it. Even though posting photos on Instagram may be fun, it is important to remember that it is actually a form of advertising. You should treat it with the same level of professionalism as any of your other marketing campaigns.
One option you may want to consider is creating special hashtags that are related to your brand and adding them to all of your content. This will make it easier for people to find your posts. All of this will help with your adverts and user experience according to Mightysocial.
Anyone who takes photographs professionally already knows the importance of putting personal feelings aside when deciding which photos to keep and which ones to scrap. Take a cue from them and don’t allow your emotions to get in the way when deciding what content to post.
3. Use editing as necessary.
There are both positive and negative aspects associated with Instagram filters.
In some cases, they can enhance your content, making it more attractive and trendy. If you go overboard with them, however, you could wind up ruining perfectly good photos.
If you are really serious about succeeding on Instagram, you may want to invest in an image editing program like Photoshop. This will give you a lot more control over the way that you edit your photos, helping to ensure that they look as professional as possible.
Even if you don’t want to take the time to learn Photoshop for yourself, you can find a lot of built-in editing features that can quickly improve your photos. Photoshop can be used for other projects besides Instagram photos, as well, making it a valuable tool for your business.
Ultimately, the thing that you should take away from this article is that it is important to treat your Instagram account like you would any other advertising campaign. By focusing on adding high-quality content to your account, you should be able to grow your following and propel your company toward success.