How to Choose the Right Email Marketing Service for Your Business

Email marketing is a strong marketing channel for any business, To choose the right email marketing service for yours, check out these tips.

How to Choose the Right Email Marketing Service

5 Key Tips to help you choose the right email marketing service

In 2020, you’ll find that many of the most successful businesses have strong email marketing campaigns in place. Email marketing allows you to communicate directly with your existing customer base and nail those conversions. Of course, sending out mass emails one by one is never easy and with the standard email clients, this isn’t cost-effective either. For this reason, email marketing services are the preferred option.


So, how do you choose the right service? Read on to hear our tips. 

1. Check Out the Options

When you are looking for an email marketing service for your business, you should make sure to spend some time checking out the options. Some people tend to sway towards those that they have heard mentioned in adverts or are generally more well-known like Mailchimp, for example. Of course, in 2020, there are plenty of Mailchimp competitors that are just as effective. So, spend some time looking at what is on offer before making that decision. 

2. What’s Your Budget?

Not all businesses will have the same marketing budget and if you are on a tight one, you will need to think carefully about the marketing service that you choose for your email campaigns. First, you’ll need to know how much you can afford to spend on the service per month and then you’ll need to figure out which kind of pricing model suits you better. Some services might offer a price based on the number of contacts that you have while others will charge per email. We highly recommend you opt for the price per email plan.

3. eCommerce Integration

If you are hoping to integrate your email marketing with your current eCommerce platform, you might need to do some additional research. While some email marketing services will offer this kind of capability, it won’t be as simple with others. For example, you’ll find that there is no longer a native integration between Mailchimp and Shopify. There are a few others that will work easily so find out what works for you and look into that option.

4. Marketing Automation 

Another thing that you should look for when you are choosing the right email marketing service for your business is the automation. Some services will allow you to automate easily while others won’t always offer this feature. If you are lucky, you can find a service that also offers Facebook ads and retargeting as these can be quite useful. Check the features and understand how automation works to find the right service for you. 

5. Read Reviews

The final tip that we have for those who want to choose the right email marketing service for them is to spend some time reading over reviews. You could find that an email marketing service is very good at marketing their own product when it doesn’t actually do what you need it to. Customer reviews will give you more accurate accounts of how the service works for their business. Read these reviews if you want to make a more informed decision.

Final Verdict

Choosing the right email marketing service for your business isn’t always easy when there are so many great options out there. It is down to you to look at the options and your budget in order to make the right choice. Think about the features offered by the service and the pricing plans on offer. This way, you can choose the right service for your business. Hopefully, you’ll be on track with your first email marketing campaign in no time at all.