There isn’t one online store owner wondering how to attract more E-commerce shoppers to their website.
If you own or manage an e-commerce store, you should be constantly working to optimize features to attract more E-commerce shoppers.
E-commerce has quickly grown from a novel concept to a functional business model for the buying and selling of products that threatens the very existence of physical storefronts. It’s estimated that consumers spend more than $294 billion in United States e-commerce and online sales – a number that’s expected to grow even larger in the months and years to come.
If you’re thinking of launching an Ecommerce website, then you will definitely want to check out our, Ultimate Guide to Launching an Ecommerce Website. It’s packed with helpful stats, tips, and resources to help you launch your Ecommerce site successfully.
Unique Product Descriptions
Granted, it’s probably easier and less time consuming, to use the same generic product descriptions found elsewhere on the web (or by the manufacturer). However, you have to realize that dozens, possibly hundreds, of other sites are also using them. Creating your own unique product descriptions will encourage search engines to crawl and index your product pages, which should yield more traffic.
Woot is probably the best at creating wonderfully unique product descriptions. I often visit their site just for inspiration.
Blogging is a powerful tool that can be used to attract more shoppers to an e-commerce store. Blogs differ from traditional websites in the sense that they focus on newsworthy, time-sensitive content that’s written from a more personal perspective. This generally means you’ll experience a higher level of visitor engagement with blog content, which you can then use to funnel traffic to your e-commerce store and/or pages.
Product Listing Ads
If you’re willing to invest the cash, consider advertising your e-commerce products on Google using its Product Listing Ads (PLA) platform. Available through Adwords, Google will display your product in visible boxes known PLAs, which are usually found at the top and right-hand side of the search results. Unlike standard Adwords ads, however, these boxes contain actual images of the product. Google displays PLAs in its Shopping service, Google Search, and Search Partner websites (e.g. YouTube and Image Search).
Of course, social media is another powerful tool that can be used to attract new e-commerce shoppers. Facebook alone receives more than 1.3 billion monthly unique visits each month, making it the world’s largest social media network – and that’s just one network. By posting regular updates and engaging with users, you can create a strong following surrounding your e-commerce brand. And if you want to go one step further, consider using Facebook Ads to purchase ad space on the network for your products. Facebook Ads follows in the footsteps of Google Adwords, allowing business owners to buy traffic for just pennies per visitor.