How Does B2B and B2C Link Building Differ?

Building links is building links, right? Is there a difference in B2B and B2C link building strategies? Let’s find out.

B2B and B2C Link Building

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Link building is an essential component of any marketing strategy, regardless of the size of your business. Link building allows you to build relationships with new customers, grow brand awareness and authority, and even increase rankings in search engines. 

But how do you know which type of link building is right for your company?

This article will explain how B2B and B2C link building differs so you can determine which approach suits your business best.

Importance of Link Building

Link building is essential to search engine optimization (SEO) because it helps increase a website’s visibility in search engine results. In fact, data from a recent survey by Aira shows that 94% of marketers believe that links will remain a vital Google ranking factor even after five years.

Hence, SEO is crucial for any business in today’s digital world. The sites that rank higher on Google Search Engine results get more exposure to potential clients. This can directly impact the bottom line. You must keep this in mind when figuring the value of SEO. Ranking high can also build credibility, as the visitors will trust the information provided on your website.

Link building involves creating links from other websites to your website, which can help to increase the amount of traffic your website receives. Link building also helps improve your website’s authority, as search engines view websites with more links as more trustworthy and relevant. Additionally, link building can help to establish relationships with other websites and can be used to create brand awareness.

The Difference in B2B and B2C Audiences

As you’re probably aware, there are differences between the two types of audiences. B2C audiences are more likely to click on links in general, but they’re also more likely to buy products or services if they find them through a link. For example, suppose a brand sells t-shirts online and advertises its latest campaign on Facebook or Twitter.

In that case, people will be more inclined to click on their links than those from an enterprise software provider selling software for managing customer relationships and sales processes. This doesn’t mean that enterprise software providers should avoid building links. It means they should take extra steps when looking for opportunities and crafting content for their audience.

The B2B audiences consist of other business owners and vendors and not the end consumers, which is the case with B2C audiences. Hence, both audiences will understand your products or services differently. For example, the B2B audience will know how businesses work, but the B2C audience won’t.

Lead Count Generated in B2B Link Building Is Less than B2C

When it comes to lead generation, B2B companies typically generate fewer leads per month than their B2C counterparts. This is because B2B companies require fewer sales to generate similar revenue. B2C audiences purchase a single or a few products at once. But B2B sales can be worth thousands of dollars.

It can be easily recoverable if you lose a $50 B2C sale. However, losing a B2B deal of $2,000 will impact your revenue. Due to this huge amount difference, B2B companies usually require fewer leads and need to make fewer sales compared to B2C companies. You can also get a gist from the fact that global B2B eCommerce sales are expected to hit $1.8 trillion in 2023 compared to $1.1 trillion in B2C eCommerce sales.

While some research has shown that B2B companies can generate leads more efficiently with content marketing than with other methods, this isn’t always the case. If you’re looking for something like 10x in terms of ROI, your team may need to test out different types of content before finding what works best for your audience.

B2B Link Building Focuses Primarily on Educating the Audience

When it comes to B2B link building, you should focus primarily on educating the audience. This is because your typical B2B audience isn’t going to go out of their way to find the information themselves. They’ll be happy for you to educate them about your industry or niche.

In comparison, when it comes to B2C link building, you’re more likely to want people who genuinely enjoy reading about whatever product or service you’re providing. Hence, it’s okay if people aren’t looking for this content.

Optimizing Links for Social Media Platforms Is Essential for B2C Link Building

While B2B sites are more likely to have a robust search engine presence, with the right content and link building, social media platforms can help you build links for B2C. Facebook, Instagram, and Twitter have their way of generating engagement and providing value to users. Take advantage of these opportunities by promoting your business or product on these sites through posts that are valuable to your target audience.

Use social media to build a community around your business or product. Suppose you create an engaging atmosphere through regular posts about a topic that interests your target audience. In that case, they’re likely to also engage in discussions about it and therefore link back to you.

Product Reviews Can Bring More Success to B2C Link Building

Product reviews are a great way to build links. They can also help build trust, as most shoppers research online before purchasing. A recent survey shows over 90% of customers read reviews before buying a product.

It’s easy to find product review sites, and they have high authority. They also tend to attract many visitors. You can use this for link building in a variety of ways:

  • Review a product on your website, then ask the manufacturer for permission to place their logo on your page and an affiliate link.
  • Create a review site and write reviews about products in your industry or niche. Then contact the manufacturers directly with offers of advertising space on your site or integration into their website using widgets like Amazon’s “Product Widgets” feature. It may take some time to get results from this strategy, but it will pay off if you stick with it long enough.

Guest Posting Is the Best Tactic for B2C Link Building

Guest posting is a great way to build links, but it can also be used for all the other B2C link-building tactics I’ve mentioned.

  • Links: Guest posts on other blogs will get your content in front of new audiences who might link to you. The more high-quality guest posts you publish, the more potential sources for links to your site.
  • Relationships: Guest blogging is one of the best ways to establish relationships with other bloggers in your industry, and these relationships can lead to joint ventures down the road.
  • Brand Awareness: When you write for another blog on their platform, that platform becomes a space where people see your name and recognize who you are. This establishes credibility for both parties. When people click through from one site to another and find out, it’s written by one person instead of several different writers with no connection between them. They’ll trust its content even more because they know exactly who wrote it.


In summary, B2B and B2C link building differ in many ways. The most significant difference is the intent behind each campaign. B2C link-building focuses on driving sales and generating leads, while B2B focuses on educating the audience and positioning your brand as an expert. 

Although these two types of link building may seem very different at first glance, there are ways to do both effectively. We hope this blog post has given you some insight into how each process works so you can decide which will work best for your business needs.