How to Use Google Search Console to Optimize Internal Links

This post is going to dig deeper than the Google Search Console’s Link Report to show you how to understand and optimize internal links, are you ready?

How to Use Google Search Console to Optimize Internal Links

Image Source: GSC

When you think about Links and Google Search Console, the Link Report is probably what springs to mind.

 

The Links Report lets you view external and internal links. Though you have less control over external links — other sites linking to you — you have full control of your internal links. In the Report, you can view the total number of internal links across your website and how many links are on each ‘target page’ — the page being linked to. And within each target page, you can see which pages are linking to that page. These pages are called the ‘linking page.’

 

On the face of it, the Links Report offers data and in