Google TrustRank: What Is It And How To Use It?

Google Trust Rank the measure of your website, Learn what Google TrustRank is and how to use to improve your websites’ Ranking Factors.

Google TrustRank: What Is It And How To Use It?

You don’t need to be an SEO master to understand that Google uses all sorts of parameters and indicators to rank and prioritize search results. According to many reports, the most popular search engine in the world changes its algorithm a staggering 500 to 600 times a year.


Google TrustRank has become one of the major ranking factors recently, even though some webmasters still don’t recognize it as such. In this post, we will answer a couple of key questions:


  • What is TrustRank and how it works?
  • How can you improve the website’s TrustRank? 


There’s a lot of work ahead of us, so let’s dive straight into the topic!


The Basics of Google TrustRank

What is TrustRank? To put it simply, it is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs. 


Just like the name suggests, the whole purpose of this platform is to distinguish between trustworthy and unreliable online resources based on two indicators – content quality and link quality


We guess these two factors have been in your focus for quite some time already, but Google TrustRank gives them an additional layer of importance. Keep reading to see how to adjust your SEO strategy accordingly.


6 Ways to Improve Your Google TrustRank

A dedicated webmaster knows that SEO is a long-term strategy, but there are a few simple tricks to improve your Google TrustRank relatively quickly. Here are the top six hacks:



  • Build a brand


If you want to optimize a website for Google TrustRank, you better start approaching it as a brand with all of its traditional elements. Jake Gardner, a digital marketer at the essay help agency, explains how to do it properly:


  • Create a standout domain name with a niche-related keyword
  • Design attractive brand visuals such as the logo, color schemes, and content templates
  • Write a thorough About Us page with all the relevant details about your business
  • Specify the terms of use and privacy rules



  • Add links to authority websites


Link building is the core of Google TrustRank optimization, so you have to make sure that all of your outbound links lead to reliable and trustworthy websites. Apart from traditional online resources – like the WHO during the coronavirus pandemic – your content should redirect visitors to sites that are both informative and highly authoritative. 


For example, digital marketing websites can add links to Backlinko, HubSpot, or any other site that generates a lot of traffic on a daily basis. 



  • Get links from authority websites


The second part of the link building equation is much more difficult to solve because it takes a lot of time and work to get links from authority websites. Google TrustRank will closely monitor your links to determine whether your website deserves attention from serious and reliable online sources.


Once again, traditional authorities in this field use the .edu or .gov extensions, while you should be able to recognize trustworthy sites in your niche – in case you don’t know them already. 



  • Check your bounce rate and average session duration


Another thing you can do to improve the trustworthiness of your site is to check bounce rates and average session duration. It’s a vital sign of content health since websites with excellent content tend to keep visitors on the edge of their seats. 


On the other side, spammy web pages can hardly keep readers for more than a few seconds. If you notice that your average session duration and bounce rates are high, do your best to improve the content as soon as possible.



  • Strengthen domain info


Google TrustRank also analyzes the technical aspects of your website, which is why agile webmasters are always trying to strengthen domain info. You can do it like this:


  • Make all the website-related information public
  • Keep your website alive for two years at least because it shows that your plans are long-term
  • Make the “whois” details available on your contact page



  • Publish high-quality content


The last tip is not strictly related to Google TrustRank, but it works just the same. Only top-performing websites are considered trustworthy, so we definitely recommend publishing lots of quality content. 


Don’t write subpar posts that offer no real value to your target audience. Instead, spend some time crafting premium content and rest assured that both Google TrustRank and your visitors will recognize the quality. 


The Bottom Line

If there is one thing Google pays special attention to, it must be user experience. Spammy websites are known to deteriorate users’ experiences, which is why Google developed TrustRank to combat misleading content.


In this post, we showed you the basics of Google TrustRank and explained how to optimize your website for this ranking factor. Do you think you can handle it quickly?