[fusion_text]Simple Branding Tips for Increasing Brand Awareness through Search Marketing As a small business owner, your brand is everything. It’s the culmination of all of…
Google unveiled two new video ad formats for its Adwords program earlier this week: TrueView and Shopping Ads. TrueView ads have actually been around since…
Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you…
Two giants face off over battle for product search dominance. As the holiday shopping season heats up, the ongoing competition between Google and Amazon to…
Here’s a fun fact that will make you feel old: October 23, 2015 marked the 15-year anniversary of Google’s pay-per-click (PPC) advertising network. Since then,…
Wouldn’t it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a…
Lately I’ve been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be…
Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on…
This article, 3 Reasons to Stop Bidding on 90 Percent of Your Keywords, was first published on SearchEngineWatch. In Larry Kim’s article, “Attention Keyword Hoarders:…
Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize…
Google Analytics Goals represent a completed activity, called a conversion, which measures how well your site accomplishes your business objectives. Properly-configured goals allow Google Analytics…
Google announced that it is starting to roll out structured snippet extensions for text ads. These enable advertisers to provide structured information to show up…