Google Removes All Right-Side Advertisements, but is Google’s removal of right side ads going to affect your business? As you may have noticed, Google has…
6 Questions to Ask When Launching a PPC Marketing Campaign Launching a PPC marketing campaign can be a great way to drive qualified traffic, generate…
The Bing Ads Keyword Planner tool has been updated to include several new features. Much Like Google Adwords has its keyword research tool (found here),…
[fusion_text]Simple Branding Tips for Increasing Brand Awareness through Search Marketing As a small business owner, your brand is everything. It’s the culmination of all of…
Google unveiled two new video ad formats for its Adwords program earlier this week: TrueView and Shopping Ads. TrueView ads have actually been around since…
Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you…
Two giants face off over battle for product search dominance. As the holiday shopping season heats up, the ongoing competition between Google and Amazon to…
Here’s a fun fact that will make you feel old: October 23, 2015 marked the 15-year anniversary of Google’s pay-per-click (PPC) advertising network. Since then,…
Wouldn’t it be great if you could target specific users with pay-per-click (PPC) ads based on their email address? Well, this may soon become a…
Lately I’ve been hearing some horror stories related to Adwords PPC budget management. While spending under budget can sacrifice some opportunities, severe overages can be…
Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on…
This article, 3 Reasons to Stop Bidding on 90 Percent of Your Keywords, was first published on SearchEngineWatch. In Larry Kim’s article, “Attention Keyword Hoarders:…