A couple of weeks ago, I wrote about the results of an experiment which looked at how easy it was to outrank sites simply by stealing their content.
It turns out that, to varying degrees, this was indeed possible, even when the target sites were well-establish authority sites like ClickZ and Econsultancy.
For example, PI Datametrics was able to outrank an Econsultacy article simply by replicating the content in full on its own blog.
This chart shows the Intelligent Positioning blog, shown by the yellow line outranking the original post, marooning it below page 100 of Google.
This post, Being Outranked by a Scraper Site? Google Says it’s Your Problem, was first published on SearchEngineWatch.