How To Succeed With Google AdWords In Real Estate

Real Estate marketing is notoriously difficult, learn how to succeed with Google Adwords in the Real Estate niche to market yourself successfully in this post.

 

Image Source: Google Ads

 

If you want to succeed with Google AdWords in Real Estate, get smart about your campaign set up.

 

Any company or individual trying to market themselves is aware of the importance of getting its name out there. This can be done in many ways, but one of the most effective is through Google AdWords. AdWords is a form of online advertising in which businesses bid on certain keywords in order to have their ads appear alongside search results related to those keywords.

The key to succeeding with Google AdWords is to have a solid strategy in place.

This can be an incredibly effective tool for driving traffic to your website, but only if it’s used correctly. Thankfully, we’ve put together a blog about just how to succeed in real estate by using this powerful online marketing tool. More importantly, unlike other Adwords posts, this post is going to hight the easiest way for you to let Google Optimize your Ads for the best performance.

What is Google AdWords?

Before we jump into the tips and tricks, let’s take a look at just what Google AdWords is and how it can help your business.

Google AdWords is an online Pay-Per-Click (PPC) advertising service that allows businesses to display ads on Google’s search engine results page (SERP). These ads are usually placed at the top or bottom of the SERP, and they’re triggered by specific keywords that users enter into the search bar. 

AdWords allows you to target a specific audience with your ads, and it can be an incredibly effective way to drive traffic to your website. However, it can also be very expensive if you don’t know what you’re doing.

Top 6 Tips to Succeed with Google AdWords in Real Estate

1. Make sure your ads are targeted

The first step to success with real estate paid marketing is to make sure that your ads are targeted.

This means using the right keywords and creating ads that are relevant to your target audience. It also means using negative keywords to ensure that your ad doesn’t show up for searches that aren’t relevant to your business.

It’s incredibly important to utilize the right keywords in your ads. Taking the time to do some research, figure out what people are searching, and highlighting the strongest keywords will really pay off.

When using Google Smart Campaigns (now called Performance Max) all you have to do is set your target location when setting up your campaign.

When choosing where your ad shows and does not show, you can choose either a radius around your business or specific ZIP codes, cities, or regions. We show your ad to all locations within the areas you select and exclude them in the areas you specify. If you have more than one ad in a single campaign, the location settings for that campaign will apply to all ads within that campaign.

You can further dial in your audience targeting by setting up custom segments based on interests and demographics:

2. Use relevant keywords

Keywords are essential for success in anybody’s online presence.

These keywords are going to be how potential clients find you so it’s important to make sure they are not only relevant to your business but also that they are ones with a high search volume. You’ll want to avoid spending money on keywords that people don’t actually use.

When choosing keywords for your AdWords campaign, it’s important to pick ones that people are actually searching for. You can use Google’s Keyword Planner tool to research keywords and get ideas for which ones to target.

Choosing the right keywords is typically where most local entrepreneurs botch their Adwords campaigns. Don’t fight the system!

When you use Google Performance Max campaigns you will simply choose keyword themes based on your services. Google will automatically show your ads to potential customers seeking your services. All you’ll need to do is monitor the search terms that people are using. If you see any that don’t apply to your service offerings, remove them. This will help Google optimize your Ads accordingly and improve performance.

3. Write compelling, SEO-optimized ad copy

Once you’ve chosen your keywords, it’s time to write your ad copy.

This is where you’ll need to get creative and write headlines and descriptions that are both compelling and optimized for SEO. Your headline should be attention-grabbing and include your target keyword. Your description should elaborate on what your headline promised and include a call-to-action.

You’ll want to make sure your content is targeting the right audience. Google AdWords allows you to target by location, demographics, and interests. By taking advantage of these targeting options, you can ensure that your ads are seen by people who are most likely to be interested in what you have to offer. 

4. Use attractive visuals

Visuals are absolutely necessary when it comes to advertising, and that’s especially true for Google AdWords. Data shows that ads with visuals are more likely to be clicked on than those without, so it’s important to make sure your ads are eye-catching.

One way to do this is to use high-quality images that are relevant to your product or service. Another tip is to use videos, which can be even more engaging than images. You can use strong visuals to create a sense of urgency and encourage people to click on your ad before it expires.

5. Use ad extensions

Ad extensions allow you to include additional information with your ad, making it more likely to catch someone’s eye. You can use ad extensions to include your phone number, address, website URL, or even a call to action. Ad extensions are a great way to make your ad more effective and increase your click-through rate.

These extensions help you to effectively stand out from the crowd. They also save the searcher time by giving them the information they need without having to click through to your website and we all know that people love a good convenience!

6. Monitor your results

One of the best things about Google AdWords is that it’s highly effective and trackable.

You can see how many people are clicking on your ads, what keywords they’re using, and what time of day they’re searching. This information is valuable in understanding what’s working and what isn’t.

For example, if you find that your ads are being clicked on more during the evening hours, you may want to adjust your bidding strategy to reflect that. By monitoring your results on a regular basis, you can make the necessary adjustments to maximize your return on investment.

 

Google AdWords is an effective and trackable way to reach potential customers. By using relevant keywords, writing compelling ad copy, and using attractive visuals, you can increase your chances of getting someone to click on your ad. Additionally, by monitoring your results regularly, you can make necessary adjustments to ensure that you’re getting the most out of your investment.