8 Ideas for Getting Clients as a New Realtor
Being a real estate agent can be lucrative, but getting clients as a new realtor is one of the most difficult tasks to take on, learn how to tip the odds.
The Hustle
Getting clients as a new realtor is just Effing difficult. Bringing in new clients is an active and continuous hustle. Everyone knows who the top agents in an area are, and no one knows about all the agents who are failing to bring in active leads.
So, how do you carve out a space in this super competitive arena?
Is it all about hitting the pavement, or does digital marketing work for this niche? It’s time to put a plan together.
Check out these 8 ideas from leading realtors on how to get clients as a new realtor.
What Is A Real Estate Marketing Plan?
It’s essentially a comprehensive document that outlines your marketing budget, strategies, forecasts, future sales plans, goals, and target audience information. The idea is to have a concrete plan of action as to how the business should promote itself both in the online and offline sphere.
If you’re a beginner, the online sphere can seem like an intimidating place. So, in this post, we make it easy for you by highlighting easy and effective SEO for real estate marketing strategies for complete beginners.
8 Ideas for Getting Clients as a New Realtor
1. Identify A Target Audience
Knowing your audience is the first step in getting started with online real estate marketing. Perhaps you are selling luxury condos, family homes, or studio apartments. Often times new realtors try to focus on any and every sale, but focusing your efforts on one audience is a much better way to go. It’s good to research your audience who want what you sell.
Know about their age demographic, their buying habits, lifestyle, online places they hang out, what they’re looking for, their income, etc. A good understanding of the target audience helps to better understand their needs and deliver them exactly that.
You will have an easier time building relationships with them, producing relevant content and ads, and giving them what they want.
2. Set Yourself Up For Social
If you’re into online real estate marketing, social media is THE most crucial component. It’s the perfect way to showcase what you have to sell, spark interest, and build authority in the market.
With alluring pictures, you can hook the onlookers and redirect them to your site. Many realtors use socials like Facebook and Instagram for listings. That’s a mistake. You have your site for that. Social media is mostly for building rapport, grabbing attention rather than being sales-y all the time.
Also, always have a social sharing option on the site that allows people to share listings on their social media profile.
3. Build a Professional Website
A website forms the entire basis for all your online marketing efforts. However, simply having a site is not enough. If you plan on moving properties, it’s good to invest in a professional-looking site.
Pay attention to both the functionality and the aesthetics of the site. Other than that, you should also look into –
- Quick loading times
- Easy navigation
- The sharpness of pictures/photos
- Content quality
Keep it neat, decluttered, engaging yet informative. Your website should be the main point of any traffic you drive from ads both online and off.
4. Hire a Real Estate Photographer
Real estate is that one industry that relies heavily on photography and visual presentation. People are attracted to high-end, posh-looking properties. And, the quality of photographs plays a huge role in doing that.
Photo: badmlsphotos.com
For each listing, load tons of gorgeous photos showcasing the property. And, while you can go amateur, having a professional photographer could make a ton of difference in the quality of the final product – just take a look at the photo above compared to the photo below:
screenshot: zillow
If you have high-end equipment and know your way around a camera, go for it. But, this might be one area where professional experience is better.
5. Engage in Content Marketing
Content marketing brings visitors to your site and blog. But, content marketing goes beyond blogging; especially for real estate.
You need to curate a list of popular real estate sites like Zillow to market your listings and content. Go for high authority websites that link back to other relevant sites.
You can also leverage websites like Medium, LinkedIn, and Quora. But, you would need the blog content to act as an anchor.
6. Showcase Your Properties in Style
- Invest in Matterport Scans
A Matterport 3D camera could be a high-end futuristic addition to your marketing game plan. The camera essentially combines interior and exterior photos of the properties for a three-dimensional representation. If the prospect has a VR headset, they can explore the property remotely via this scan.
- Use Stunning Drone Shots
Image Source: Dronegenuity
Drones are hot right now. This technology is taking real estate, videography, and photography by storm. Sadly, only a small number of realtors use drones for creating marketing material. That means you have a fantastic opportunity to outdo your competition by taking wonderful aerial shots of the property and neighborhood.
7. Create a Virtual Tour
You can encapsulate views of the entire neighborhood in a virtual tour; thereby enabling a wider perspective for potential homebuyers. By the end of the video, the prospect will have a fair understanding of the kind of lifestyle and surroundings to expect in their future home.
Other than capturing all the key areas of the home itself, you can also highlight amenities like hospitals, nearby schools, parks, and grocery stores to encourage decision-making. Make sure to embed a virtual tour for each listing up for sale.
8. Install Google Analytics
Marketing means analyzing. You have to analyze things like how many people are visiting your site, is the traffic relevant, are your efforts paying off? Are your blogs performing as well as you thought? What’s the average session rate on the website? Is the bounce rate too high?
You need a ton of similar metrics to keep track of your efforts and keep making necessary changes according to the results. That’s where Google Analytics comes in. It’s the holy grail of online metrics and analysis. GA gives you an eagle’s perspective of your marketing efforts.
Bottom Line
Remember, the first step to getting clients as a new realtor is getting started. Online marketing does have a tough entry barrier. But, once you’re there, things will start clicking slowly but surely.
