How To Generate Leads From Social Media: 3 Tried And Tested Strategies
Wondering how to generate leads from Social Media? Platforms like Facebook, Instagram, and LinkedIn can help you engage, convince, and convert, find out how.
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Introduction
The year was 2015 and I had just started working out as a Junior Social Media Copywriter at a Creative Agency.
While I was not allowed to work on new client pitches, my work entailed writing copies for three of our stable social media clients. Back then, no client ever raised generating leads or revenues from social media.
All they were interested in was maintaining a presence, doing branding, spreading awareness, and using social media as a tool for visibility. All that changed pretty soon. In 2018, owing to a string of great performances, I was made the ‘Lead’ and was responsible for pitches.
Every other pitch that I went to, marketing managers and founders would throw up the exact same question- what kind of leads and revenues should I expect from your social media strategy? This change was brought about owing to the changes in the very nature of platforms.
Generating leads from social media was something everyone was interested in. In fact, ROIs from social media were no longer about engagement rates (likes, shares, and comments). It became all about having DMs and comments that stated- PP (Price Please!)
Social Media Lead Generation: Getting the Basics Right
How do you generate leads from social media?
Before we come to answer that question, we need to ask ourselves a different question- is it really possible?
The correct answer to that question is- Yes!
With the right social media marketing strategies, great content, effective technical optimizations, and a stellar storytelling narrative, you can generate leads from social media.
Think about Instagram. The visually-rich platform recently rolled out the ‘Shop’ function that allows customers to directly buy and checkout from the platform itself.
This means that you can start generating real sales and revenues from Instagram along with Facebook (Facebook Shop).
Social media lead generation is all about-
- Creating strategies that help in attracting leads into your brand’s sales funnels
- Identifying target audiences that might be interested in buying from your brand
- Creating a bridge with potential customers through constant communication channels
- Highlighting offers, discounts, and freebies that help in convincing and converting
- Redirecting visitors on your social media profiles to your brand website/E-commerce
Social media lead generation works well for both brands in the B2C as well as the B2B niches. The basics are the same. You need compelling content, constant engagement, the right directions, and the best branding.
List of 3 Social Media Lead Generation Strategies that work in 2022
In this section, we are going to list down five proven social media lead generation strategies that work and deliver results in 2022-
1. Social Media Paid Advertising-
Getting real results from running social media paid campaigns is something that all brands should seriously explore. You can run paid advertising on all social media platforms.
You can either redirect the audiences to a specifically designed landing page for the campaign or even take them to your Facebook Shop page.
With the right targeting, ad creation, copy, and design, you can expect a ton of conversions from the ads resulting in revenue generation for the brand.
2. Building a Social Media Community (around a niche)-
While generating leads is something that businesses expect, for consumers, social media is still a place of discovery, learning, and information.
Individuals expect brands to play the role of an educator as far as providing them with solutions to their everyday problems.
This means that a brand needs to focus on building a community around its business niche and aim to provide answers to the problems. This allows for the building of credibility and pushes sales for the brand.
3. Video Marketing is the Future of Social Media Marketing-
If you look at the algorithms of social media platforms, you will realize that video content has the highest organic reach among all other content forms.
Brands need to start investing in video marketing as much as possible. The same is effective in espousing the credibility of the brand and showcasing what the business is all about.
Customers are more inclined to believe the brand for what it is and end up buying from it. Try to mix up the videos for better engagement.
The Bottom Line
Social media is a dynamic interplay of technology, trending topics, and quirky creativity. With the right approaches and marketing strategies, you can generate qualified leads for your business quite easily.
While remembering the basics is important, you also need to try to have an out-of-the-box mentality to succeed over your competitors. If you have any more questions, you would like us to address on the topic, please let us know in the comments section below.
