Focusing on Winning Over New Clients for Business Growth

For a start up, winning over new clients is as important as it gets, learn how to focus on new clients for business growth, right here.

Winning Over New Clients

Photo by Scott Graham on Unsplash


Running a business can be challenging at any time, but when you are trying to grow and expand your business as well as keep it afloat, you might find yourself spinning more plates than you feel comfortable with. For your business to survive, it is important that you focus on growth and on winning over new potential clients, but how can you make this happen, especially when competition for customers and markets is fierce and ever-tightening? Well, to start with, you need a plan for growth and development. When you have a plan in place, you have a blueprint to follow, and you have something to refer to. With business growth, you cannot focus on everything at once, so it is important that you target and focus your efforts.

A growth plan

Your plan should cover who you want to reach and why; it should also cover how you intend to reach them. For example, do you want to be heavily reliant on influencers or social media marketing, or do you want to use radio adverts?

Knowing what your target customers and audience respond to is essential to ensure that you spend your marketing funds wisely and appropriately. Within your growth plan, you should also set out what you want to achieve and by when. Just like with a business plan, a growth plan can give you direction and areas of focus. So, are you wanting to increase your market share by 5%, are you looking to have 100 new customers within a month or are you looking to simply increase awareness of what your business is about and what it has to offer?

Go above and beyond

Winning new clients and winning over potential new customers is something that you need to focus on to differentiate yourself from your competitors further. How you go above and beyond to win customers will be relevant to your business. For example, if you are running a travel agency business, you could offer to sort out and book airport parking Atlanta for your customers. If you are running an online store, you may want to offer extra freebies or goody bags for your new customers. You know what your customers, both new and existing, want and need, and knowing your customers will help you establish how you can go above and beyond for them.

Be authentic

When growing and developing your business, it can be easy to fall into the trap of being over the top, in your face, and gimmicky, and this is really the last thing that customers want or need from you. When you focus on providing an authentic service and business, and you focus on being an authentic business owner, you can ensure that your clients and customers always get the best. Think about what authenticity means to you and think about what it resembles, and from here, you will be able to shape and form your own offering.

Be trustworthy

There are lots of scams and fraudulent business activities going on, and to grow your business and win over new customers and clients, you must show them that you are trustworthy and reliable. Customers spending any amount of money with you will want to know that they are getting something in return for their hard-earned money and that they are not getting ripped off. When you are trustworthy, and you build up a solid reputation for honesty and trustworthiness, then competitors will find it a lot harder to target you and break you down.

What are you doing differently?

Customers have many businesses and providers to choose from, and what will make you different? What is going to make you stand out from the crowd? Are you going to offer them something bigger and better than they have now, or are you going to offer them additional value for the same money? Look at what your competitors are doing and learn from them every step of the way. If your competitor’s share of the market is growing and your business is sitting stagnant, then take an outsider look at your business and establish where problems and issues lie. Identifying and resolving underlying issues and problems will ensure that you and your business can steam ahead with growth.

Loyalty is important

You want new customers to help you grow your business, so it is important that you are loyal to both them and your existing customers. Focusing on growth can sometimes lead you astray from your core offering, and this is when problems begin to occur. Loyalty to all customers is important and essential if you want business growth and development to be sustained. If you do not focus on customer loyalty, you will lose customers, business, and money.

Be clear about what you want to achieve from the outset

Growing your business is such a blanket claim to make that it is almost worthless. Be clear about what you want to achieve and why to make your growth credible and sustainable. For example, do you want to reach a new age group, or do you want to launch a new product or service? When you are clear about what growth means to your business, you know which avenues to pursue, and you know what to communicate to customers.

Monitoring your business

Planning to grow and focusing on growth is just one key element you need to focus on as a business owner. If you focus all of your interest and attention on one area of your business, you will soon run into trouble and problems. Monitoring your business and its overall performance is important, and it is important to do it on a regular basis. When you regularly review where your business is at and where it is going, you ensure that you are on track to reach aims and targets, and you ensure that any issues or problems that occur are being rectified in a timely manner.