Facebook has launched a â€˜Donateâ€™ button to make it a little easier for non-profits to raise money.
The button, which is for use on their Pages and link ads, enables non-profits to raise awareness of issues and members to support worthy causes.
â€œNow, it’s easier than ever for non-profits to connect with people who care about their causes and encourage them to contribute through the website of their choice,â€ Facebook said in a post.
To use the new option, aÂ Page’s category needs to be set as “Non-Profit Organizationâ€™ to view the new options.
Facebook originally introduced a â€˜Donateâ€™ button in December 2013 but, only to a handful of non-profit partners including UNICEF, Boys & Girls Clubs of America, Red Cross and DonorsChoose.org.
The donate button will be available year-round to help non-profit organizations raise money in times of crisis as well as for charities that raise money for the same causes 365 days a year.
The Donate feature will appear beside posts in news feed shared by participating charities as well as at the top of their Facebook pages.
Once a user clicks â€˜Donate Nowâ€™ he or she can choose the amount they wish to contribute and enter the necessary payment information to immediately send their donation. Users worried about privacy have the option of deleting their credit card informationÂ via their payment account settingsÂ once their donation has been completed.
While the new Donate feature will no doubt be of benefit to all involved charities, Facebook will benefit from the collection of data â€” such as billing information â€” which can be used to aid the online retail and gaming divisions of the social network.
That is not to say that Facebook is not genuinely eager to help out charitable causes â€” it is not charging a fee to process donations. Rather, it is a smart business move that not only helps numerous good causes, but hands the social network more advertising ammunition.
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