7 Tips for Creating Engaging Social Media Content

If you want your social marketing to work, you have to be creating engaging social media content. Find out how to do it right in this post.

Creating Engaging Social Media Content

Photo by Austin Distel on Unsplash


Content is the new king of marketing. And we all know that visual content appeals more to the human eye than text.


Visual content is a powerful tool for marketers and businesses to engage their audience. It’s also a great way to provide additional information about products and services or even explain concepts in a more digestible way.


Social media platforms are best known for using visuals and video, so it should be no surprise that visual content thrives on these platforms.


With that in mind, here are some tips on creating engaging visual content on social media to benefit your business and your audience.

1. Get to Know The Creative Basics


Visual content is the best way to capture people’s attention on social media. However, it is not enough to create a pretty photo and post it on social media. The content should be engaging and exciting for the audience.


Here are some creative basics that you should keep in mind when creating visual content for social media:


  • Use captivating visuals that will catch people’s attention
  • Add text to your photos to make them more engaging and informative
  • Create videos with a storyline or a call to action


Knowing the creative basics of visual content creation is essential to make it easier for you to whip up this visual content when you need it.

2. Be Creative with GIFs and Animations


We live in an age of visual content. It’s not just about what you say but how you say it.


GIFs and animations are a great way to engage your audience and show them the benefits of your product or service. They can help you illustrate a point, emphasize an issue, or entertain. If you use them correctly, they will increase the emotional response from your audience and make them feel more connected with your brand.


Some popular GIFs on social media include cute animals, celebrities doing hilarious things, or funny phrases that people use in everyday life.

3. Follow The Basic Principles of Design


There are many principles of design that you should follow when creating visual content for social media. For example, the golden ratio is a principle of design that many people find aesthetically pleasing and is present in most of the world’s greatest works of art.


The golden ratio is a proportion that divides a line into two parts so that the minor part is to the larger part as the more significant part is to the whole line.


If you’re creating a group of visual content about one topic, it’s also important to be consistent throughout. That way, people can associate these contents with one another. For example, if you’re promoting an event on social media, you can replicate the design and use it for your Event decor to stay consistent.

4. Smart Formatting of Your Content


Intelligent formatting of your content is an essential factor in visual content. It helps readers skim through the text and quickly find what they want in your content. This feature reduces time spent reading and increases engagement with the post.


Some social media platforms, such as Twitter, limit how much text you can put into a tweet or post before it starts cutting off words. Image size also needs to be considered when designing a visual post on social media because it will determine how many words can fit on the image.

5. Share Customer Testimonials and Reviews


A testimonial is a written or spoken statement given by someone who has used your product or service and has a strong opinion about it. A testimonial includes the person’s name, photo, and quote describing their experience with your company.


A review is similar to a testimonial but includes more detail about the person’s experience with your company, products, and services. The person might also know why they recommend your company to others.


The main reason you should share customer testimonials and reviews when creating engaging visual content on social media is that it helps build trust with potential customers who might not be familiar with your brand yet. For example, on the homepage of Trust My Paper, there are customer testimonials and reviews that they can use and repurpose as social media posts.

6. Pair Your Visual With a Spiffing Caption


The caption is an integral part of the visual content. It’s what captures the viewer’s attention; it can be a call to action or humorous.


A good caption should have an intro and a conclusion. The opening should introduce the viewer to what they are about to see in the photo or video and then end with a call to action to engage them with your post.


When you post visual content on social media, it is essential to pair it with an engaging caption. The caption will help you convey the message of the visual more effectively and engage your audience simultaneously.

7. Keep in Mind The SEO Optimization


SEO is a crucial part of any marketing strategy. But what about visual content? It’s not just about the visuals. You need to ensure that your visuals are engaging and optimize them for various social media platforms.

There are a few things that you can do to ensure that you’ve optimized the visual content for search engines. One way is by using keywords in all of your captions and hashtags. Another way is by including links back to your website or blog posts in every caption or hashtag.




If you’re considering creating engaging visual content on social media, these tips can make it easier for you. Visual content isn’t just about making them look attractive and with these tips, creating visual content that’s more than just pretty but also beneficial for your business becomes more straightforward.