The Best Email Template Builders of 2022

Email marketing is the best way to achieve ROI, so learn how to maximize your efforts with the best email template builders online to boost efficiency.

Image Source: Moosend

Email marketing is one of the most fruitful channels. Affordable, with a very impressive ROI, and a unique capability to create an open dialogue between the prospect and the brand, not doing it – or even worse, not doing it correctly – is like leaving money on the table:

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Of course, this ROI is achievable by using the right tools that will boost your relationship with your audience. One of those is the email editor that will be just right for your audience and your goals. Look for robust tools and capabilities that can make your life easier, especially if you’re a marketer with no strong technical background and have no idea how HTML works.

Email Builder: The Features to Look For

It’s 2022, and there are more than enough tools in the market regarding email marketing. But, of course, some email builders are built better than others. Let’s see what you’ll need to look for when trying to find the email tool that is just right for you.

First of all, you’ll need to invest in a platform with a Drag-and-Drop email editor. Generally speaking, email template builders should be easy and intuitive to use. You’ll also need to find out which has the shortest learning curve and a lot of integrations. You’ll probably migrate from one tool to the other or use an email editor for the first time. You’ll definitely need to learn how to use your new tool at record speed to beat your competition.

Another thing you should be on the lookout for when it comes to your preferred email builder would be a variety of email templates that can be adjustable and customizable according to audience and device. There is no one-size-fits-all formula in email marketing; otherwise, email blasts of the past would’ve worked. Keep in mind that the ideal email platform will be able to utilize user data, detect patterns, and create super small segments that will look and feel like they correspond with each user.

Also, ensure you can use a free trial of the tool before going forward with a purchase. This will allow you to understand the inner workings of the platform at hand and see whether or not this email builder is for you.

The 3 Most Popular Email Template Builders of 2022

We could go on and on about the properties of an email builder that could boost your conversion rate and ROI, but it’s time to put the most popular ones for 2022 to the test. What are the ones that fulfill the requirements of a spot-on email strategy? Let’s find out!

Moosend

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A state-of-the-art email editor that carries all of the latest marketing technology and allows you to choose from a variety of email templates or build your own from scratch is not something to be taken lightly.

Moosend’s editor is perfect for creating responsive emails or using email templates that can help you attract new audiences and nurture existing customers. You can use ready-made stock photos, choose GIFs or social media photos, and take advantage of FOMO with countdown timers.

Another feature that may come in handy when using Moosend’s email editor is dynamic content. A little custom field goes a long way, and dynamic content will change according to your users’ preferences, allowing you to sell winter clothes in Australia and swimsuits in Europe simultaneously.

What is more, the platform offers the option of a free trial. That way, you can test the email builder before choosing whether you’d like to proceed with a purchase or not.

HubSpot

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HubSpot’s email builder has one of the most unique features out there, that allows you to “save time by never drafting the same email more than once“, as they say. Their email builder allows you to optimize your templates with your audience’s metrics. At the same time, their CRM tool stores customer data that can be used through its email integration for the best result possible.

All in all, HubSpot is a tool that can help your email marketing, call tracking, and sales automation work in tandem and gather data from all possible sources. This allows email marketers to use the email builder while making data-driven decisions. One of the cons I would like to point out is the branded email templates, but this is quite common on email platforms that offer free options on their email builder.

Also, keep in mind that HubSpot allows you to share the best-performing email templates with your teams, allowing for a unanimous brand tone and great training opportunities at the same time.

HubSpot’s email marketing tool is free, which is an excellent option for an SMB. However, email marketers should consider opting for paid plans for more advanced features that could scale their growth.

Mailchimp

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One of the most popular email builders out there, Mailchimp is one many email marketers trust, mainly due to its wide variety of ready-made email designs and online form builder options that allow for great lead generation.

Mailchimp’s email builder sports over a hundred email templates for the paid plans; however, the free plan users can access the basic templates that could boost their conversion. With a new and improved email builder, this platform allows users to manage their visual content, build spot-on automation sequences, and edit their templates through its Content Studio feature.

Its Drag-and-Drop email builder also allows email marketers to create and adjust email templates to look and feel tailor-made for their audiences. Moreover, this platform offers a reporting and analytics tool that helps marketers lose guestimates and create templates that prospects would love to see.

Lastly, through this email builder, marketers can test the look and feel of their design for different screen types and email clients.

The free plan of this platform has minimal capabilities with branded emails. Still, it’s a good option if you’re just trying to see if this tool is for you.

The Takeaway

The three tools listed above are among the most popular email builders for 2022. This is because their template libraries are full of responsive email templates that can apply to any stage of your sales funnel, are user-friendly, and can look and feel tailor-made to engage all individuals.

Moreover, their analytics can help you make data-driven decisions and nail your email marketing campaigns, whether you’re a seasoned email marketer, entrepreneur, or solopreneur who’s just starting.