Why Email Marketing is Still the Most Powerful Customer Engagement Tool

4 Out of 5 marketers would give up social media over email marketing — that’s how important email as a customer engagement tool is, learn more here.

Customer Engagement Tool

Photo by Krsto Jevtic on Unsplash


Effective customer engagement is the driving force behind first time sales and more importantly repeat sales from engaged customers.

What does that mean in terms of marketing?

According to HubSpot, 

Email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.


Every business’s objective is to attract and keep customers. For small businesses, where you put your marketing dollars really matters, so mastering the art of the email should be your primary focus. Why? Because it is still the most cost effective and the most personal form of communication at your disposal.

So, whatever you’re doing in response to a worldwide epidemic or broadening your marketplaces during “ordinary” working hours, the question always arises: Can I do More?

What are the most effective strategies for luring customers to your store, website, restaurant, or workplace?

Marketing Right? In this post we’re going to look at email marketing specifically to engage customers and drive revenue.

What is Email Marketing?

Email marketing is the process of sending out email messages with the intent to promote a product or service, increase brand awareness, or simply build relationships with potential and current customers. When done correctly, email marketing can be an extremely powerful tool for any business.

If you don’t already have a customer base, you’re going to need to focus on cold email strategies at first. This is a little harder, but the benefits of cold email marketing are that you can use it for any business, and there are no limits to the number of people you can reach. This strategy is an excellent way for small businesses to stay competitive in the market against large corporations.

How Do You Choose Your Email Marketing Tool?

In 2022, you’ll find that many of the most successful businesses have strong email marketing campaigns in place. Email marketing allows you to communicate directly with your existing customer base and nail those conversions. Of course, sending out mass emails one by one is never easy and with the standard email clients, this isn’t cost-effective either. For this reason, email marketing services are the preferred option.

But, how do you know what email marketing service is right for you? Read this post:

How effective is Email Marketing?

Email is a highly effective communication tool since it allows firms to send tailored messages straight to their consumers. Messages may be customized based on the customer’s interests, demographics, and buying history. This degree of personalization ensures that clients receive relevant information that is engaging and useful to them.

This means utilizing customer data to patch up personalized messages. Amazon as a company does a pretty good job at email personalization. All of their emails are personalized. For example, instead of using “Dear valued customer”, they use “Dear Alex” or sending suggestions based on their purchase history and not randomly generated products.

This is how more than 35% of product sales are accumulated via recommendations (both email and on-screen). A study by Experian reveals how personalized emails also help deliver higher transaction rates by up to 6 times.

Here are a few stats to back this up:



Email marketing can help you develop more personal relationships with your customers. Businesses may use email to inform customers about new goods, services, and special offers on a regular basis. This keeps customers interested in the company and encourages them to come back for more purchases.


How do you measure the effectiveness of Email Marketing?

Businesses may use email marketing to assess the effectiveness of their campaigns. They can see how many people opened their email, clicked on any links, or made a purchase as a consequence of it. This data might assist companies in fine-tuning their marketing efforts to ensure that they are providing the most relevant and useful information to their customers.

The effectiveness of email marketing can be measured in several ways. The most important metric is conversion rate, which measures the number of people who take the desired action after receiving your email. Other metrics may include open rate, click-through rate, and unsubscribe rate.

How Do You Ensure Your Email Campaigns Engage Your Audience?

The first thing you’ll need to do to create an effective campaign is — find your customer pain points. Pain points are the particular issues that your customers encounter when experimenting with your product or service. It will affect your customers’ experiences and make them unhappy.

This post will walk you through setting up an effective email marketing campaign to engage your customers:


How often should you send emails as part of your Email Marketing strategy?

The frequency of email campaigns depends on the objectives of the campaign.

Unsolicited emails have been a topic among the governments worldwide for decades now. Limiting, controlling and regulating unsolicited emails both regular citizens and businesses send,  receive, store and process is a hot topic as these types of laws are not easy to come up with nor are they easily enacted. Even when they are successfully drafted and implemented, the landscape across various industries is very dynamic and prone to change (especially from 2003 onward), which means that staying up to date with these regulations is just as critical as creating your own retention policy and complying with necessary regulations. 

You should create consistency by sending emails regularly to subscribers. It is suggested to ask your audience how often they would like to hear from you. customers don’t mind to get promotional emails every day but give your subscribers a chance to voice and take note of their requests.

If businesses are trying to increase sales, they may send weekly or monthly emails with special offers. However, if companies are focused on building relationships, they might send email newsletters with helpful tips or interesting articles on a more regular basis.

Why Email Marketing is still the most powerful customer engagement tool?

Email marketing is still the most powerful customer engagement tool to take your business to the next level for a number of reasons:

1. It allows you to reach a large audience with minimal effort:

Email marketing enables you to reach a large number of people with very little effort. All you need is an email list and a way to automate your email campaigns.

2. It’s affordable:

Email marketing is one of the most affordable ways to reach your target market. You can even get started with a free email marketing service like MailChimp.

3. You can track results:

With email marketing, you can track how many people open your emails, click on your links, and make purchases as a result of your campaign. This data allows you to adjust your email marketing strategy to ensure maximum effectiveness.

4. It’s personal:

Email marketing allows you to send highly personalized messages straight to your target market. You can segment your email list and send different messages to different groups of people based on their interests, demographics, and buying habits.

5. You own your list:

When you build an email list, you own the data. This means that even if a platform shuts down tomorrow, you would still have access to your email list. This is not the case with other marketing channels like social media, where platforms can change their policies or shut down at any time without notice.




Email marketing is a powerful tool that every business should be using to reach their target market. If you’re not already using email marketing, now is the time to start.