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Email Marketing by the Numbers: A Smart Investment

Want to make a smart advertising investment? Get the Email marketing statistics and information to properly plan your email marketing for the rest of 2019.

email marketing investment


If you’re thinking about widening your reach and communicating with audiences from various corners of the globe using email marketing, then you need to learn how different regions react to emails. Having this information is handy because it will help you make adjustments to your strategies based on where you plan on expanding.


There’s no need to fret, though. We’ve got you covered.

Here’s a rundown of some global email marketing facts, figures, and statistics.


  1. There are more than 3.8 billion email users in the world as of 2018. This number is still expected to rise to around 4.2 billion by 2022.


  1. These email users send out a collective 281.1 billion emails. This amounts to 195 million emails from all over the world sent every minute.


  1. In 2017, emails were checked more on mobile devices than on desktop computers. Countries where email is checked on mobile devices most often include:


  • Sweden – 67%
  • United States – 65%
  • Japan – 65%
  • Italy – 65%
  • Australia – 63%
  • United Kingdom – 63%
  • France – 60%
  • Germany – 57%


  1. In the second half of 2018, nearly 50% of all spam emails came from just these five countries:


  • China – 14.36%
  • United States – 12.11%
  • Germany – 11.12%
  • France – 4.42%
  • Russia – 4.34%


  1. Average click-through rates for email campaigns vary depending on which region they targeted.


  • United Kingdom – 4.19%
  • North America – 3.1%
  • China – 1.02%


  1. Average unsubscribe rates also vary by region, but the percentage of people who actually unsubscribe is very small.


  • Africa and the Middle East – 0.182%
  • Australia and New Zealand – 0.175%
  • United States – 0.112%
  • Europe – 0.091%
  • Canada – 0.017%


You can use all this information to properly plan your email marketing for the rest of 2019 and determine how to position your campaigns for maximum reach, engagement, and of course, revenue.


Need more detailed insight? Then check out the infographic below, provided by Campaign Monitor.


Email Marketing by the Numbers: A Smart Investment


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