Email Design Trends: How will email designs change in 2021

Standing out in the “in box” gets harder every year, find out what email design trends will keep customers opening for 2021.

Email Design Trends

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Besides the technological advancements, the choices of your email subscribers also change with time. There was a time when people only had the option of plain text emails. Today, email marketers and designers are using so many different ideas to stand out in the inbox. 


Every year, we see a burst of innovations in the realms of email design.

So, what’s in store for 2021? Let’s check out. 


1. Gradients

If we talk about the origin of gradients, it is believed that the psychedelic culture of the 1960s contributed to its inception. It has made a graceful re-entry into the world of email designs to exude a sense of vintage effect and nostalgia. 

Take a look at this email by J.Crew. They have beautifully incorporated a gradient design in their image. 


  email gradients



2. Emotional Designs

Your email must evoke an emotion in the subscriber’s mind so that he or she gets tempted to take action. 

The nine emotions that you can trigger through your emails are:

  1. Optimism or hope
  2. Belonging
  3. Curiosity
  4. Fear 
  5. Trust
  6. Greed
  7. Love
  8. Vanity
  9. Guilt


Use the appropriate colors and visuals to evoke the right emotion.

For example: the Orange color stands for freshness, creativity, and energy. 

On the other hand, green represents growth and progress. Red signifies excitement, passion, and urgency, while blue evokes a feeling of serenity and peace. 


This also holds true for images. 

In case you are sending out Valentine’s Day email, use shades of red and pink with images that represent love and relationships. To express gratitude for a contribution, you must include images that echo gratitude and sincerity. 


Check out this email by Charity: Water. 

As discussed, the blue color gives a soothing feeling and the image exudes positive vibes. 


emotional design

3. Monochrome Designs

If you want your emails to be trendy as well as minimal, use monochrome designs. Marketers often have the misconception that monochrome designs refer to the usage of only black or white color in the emails. However, the fact is that monochrome email designs can be created with any color of your choice. 

The home decor and furniture brand Minna has set a classic example of monochrome email design. The calmness that the design creates will help the reader to focus on the message without getting distracted. 


4. Illustrated Animations

Of course, illustrations and GIFs have been the email designer’s favorite for a couple of years. In 2021, we will see more of a combination of illustrations and animations in the emails.

Take a look at this email by Harry’s in which they have used an interesting illustrated animation to demonstrate relaxation and entice the user to meditate. 

Illustrated Animations  

2. Dark Mode

On 24th September 2019, Google introduced Dark Mode. Apple also extended its support for Dark Mode in their latest versions of Operating Systems. Almost 92% of users revealed that they use Dark Mode on their devices, as per a report by Android Authority.


Illustrated Animations



Dark Mode means an inverted color scheme in which light-colored fonts, icons, and visual elements are placed in a dark background. 

Take a look at this email to understand how it will look in a dark theme. 


6. Bold Typography

The 19th century marked the origin of bold typography. At that time, people used Clarendon, slab-serif, and generic bold font face. 

Nowadays, custom fonts and typography are used to make the emails visually appealing and convey the message more impactfully. Using such fonts make it easy for the user to skim through the email and easily consume the content. 


7. Neumorphism

Neumorphism refers to a new layout that resembles a clay render of analog elements that were used some decades back. You can use Adobe XD, Figma, Sketch, and Adobe Photoshop to create such designs in emails. 

These elements make the emails look unique and take the user experience to the next level. 

8. 3D images

It was in the 1970s that 3D images were used for the very first time in the computers. Afterwards, it was used in website designs and now, it has entered email designs. 

It will make your design come to life and make the email stand out in the subscriber’s inbox.

Here’s an example of how you can use a 3D image in your emails. 

3d images


Wrapping Up

Which one is your favorite trend out of all these creative recommendations?

We would love to hear from you. 

Also, if you are looking for detailed insights into email design trends 2021, head to the infographic created by Email Uplers: 11 Email Design Trends that will reign supreme in 2021



11 Email Design Trends that will reign supreme in 2021

Source: 11 Email Design Trends that will reign supreme in 2021