Examples of 9 Powerhouse eCommerce Brands Using Shopify Plus

Check out these 9 examples of powerhouse eCommerce brands crushing it with Shopify Plus to drive enterprise-level sales growth.

eCommerce Brands Using Shopify Plus

Image Source: Shopify

Most people are familiar with Shopify, the popular eCommerce platform. Shopify Plus is a lesser-known option that’s intended for enterprise-level businesses to fuel growth and profitability with features like international storefronts, VIP support, customizable checkout, and improved integration.

Some of the top brands in the world are using Shopify Plus. Here are 9 powerhouse eCommerce brands leveraging the tools of Shopify Plus.

1. Allbirds

all birds shopify plus

Allbirds is a unique shoe brand that offers comfort, simplicity, and sustainability. The brand skyrocketed from a startup to a billion-dollar brand in just a few years, complete with a loyal and passionate customer base.

Aside from its popular and well-designed products and limited-edition designs that sell out quickly, Allbirds makes the most of its website with excellent product pages and additional page content like Instagram inspiration feeds, material lists, and a comprehensive list of product benefits.

2. BAKblade

BAkblade shopfy plus

BAKblade is a popular grooming brand that caters specifically to men with a long line of patented men’s grooming tools and products. Leveraging a unique selling proposition for a safer and smoother shave, wet or dry, BAKblade went from a startup on Kickstarter and Indiegogo to an eight-figure business.

With Shopify Plus, the brand leverages exclusive tools to build customer trust and loyalty on a unique and appealing site, such as a 60-day return policy, can’t-miss customer reviews, free shipping offers, and discounts for new customers.

3. Chubbies

chubbies shopify plus

Chubbies is another men’s brand that offers swim shorts and trucks that are both stylish and comfortable. Started by a group of friends in 2011, Chubbies grew quickly as an eCommerce brand and eventually expanded into a brick-and-mortar business with a huge customer base.

Shopify Plus helped Chubbies get to this level with a focus on the site first, especially for mobile customers. The mobile-friendly website has an innovative checkout that was created using the Shopify Plus customization feature, which has tools like free shipping thresholds, promotions, and instant checkout savings.

4. Makeup Geek

Created by a high school music teacher, Marlena Stell, in 2008, Makeup Geek is a fun and innovative makeup brand that was created by a high school teacher, Marlena Stell, in 2008. The intent was to create a more approachable cosmetics brand that helps customers feel comfortable and confident, moving away from the pretense of luxury cosmetics. Now, it’s a multi-million-dollar makeup brand.

This was possible with Shopify Plus tools like a tutorial section that allows content like step-by-step demonstrations for different skill levels, look inspiration, customer testimonials and reviews, how-tos, and more.


FLEO is a departure from typical athletic brands with a focus entirely on women who power lift and do crossfit. Unlike many brands focusing on yoga and pilates, FLEO features designs that keep lifters comfortable during workouts like fitness shorts. The brand was launched by Babs King when she noticed a gap in the market for women’s athletic apparel designed for lifting.

There are many key aspects of FLEO’s continued success, one of which is the limited product lines and releases that practically turn the products into collectibles. Customers snatch up the new styles to avoid the fear of missing out and hunting down that much-loved style.

6. Vape Superstore

Vape Superstore is one of the best examples of successful Shopify Plus brands, especially with its restrictions on traditional advertising methods. Several industries or products are heavily regulated on the market, such as tobacco products and vape products, forcing brands to get creative with their marketing efforts. Vape Superstore is one such brand that couldn’t sell using traditional methods like PPC platforms, but it found a way to boost organic growth without paid platforms.

The site has excellent optimization, which is part of how Vape Superstore manages to attract and retain loyal customers. The brand leverages organic marketing techniques, affiliate marketing, reward programs, and SEO to boost awareness.

7. PiperWai

PiperWai earned the first-mover advantage with just a few product categories and a stellar concept. Started in the founders’ kitchen and getting attention from Shark Tank, the brand offers aluminum-free deodorant that now wins awards.

The brand also benefits from founders that put effort and determination into helping it grow. The site leverages many Shopify Plus tools, including a lively Instagram feed, customer profiles, user-generated content, and much more.

8. MVMT Watches

MVMT Watches is a mega-brand and multimillion-dollar ecommerce business that continues to experience massive growth, even after a decade in business. After its launch on Indiegogo, MVMT Watches became the second most-funded fashion campaign and gained over $290,000 in support.

With a largely millennial market, MVMT Watches provides a lot of value to customers with benefits like a 24-month warranty, free shipping, unique product designs, and a strong brand reputation. It also has an affiliate and ambassador program to increase word-of-mouth referrals. Now, the brand has a range of accessories like branded merchandise, eyewear, and jewelry.

9. Death Wish Coffee

Death Wish Coffee stands out as a unique and edgy coffee brand that features a bold and controversial message that differentiates it from the likes of Starbucks and Dunkin Donuts. The brand has seen much success, growing to a worth of over $3 million. Death Wish Coffee is also one of the top Shopify Plus stores, a popular Amazon seller, and the official sponsor of New York Comic Con. The brand has its own line of limited-edition branded merchandise as well.

This success is because of many intelligent choices, including bold and on-brand copywriting and a distinctive brand personality. Death Wish Coffee uses plenty of Shopify Plus tools to improve the customer and user experience (UX), such as subscription products, bundles, gift purchases, and more. Along with the eCommerce site, Death Wish Coffee is sold in retail locations like Walmart and Wegmans.

See What Shopify Plus Can Do for Your Brand

Shopify Plus has the tools and features brands need for successful eCommerce, such as trigger-based discounts, customizable checkout features, promotional opportunities, automation, and international store clones. All of these features are intended to support massive growth and expansion into international markets for enterprise brands.

Before you bounce, take a look at the best Premium Shopify Themes to get you started.