How Major Brands Are Using Drone Marketing to Reach New Heights

Drone marketing really? Yup, and it’s revolutionizing the way the green sector uses and collects data for marketing.

Using Drone Marketing

Photo by david henrichs on Unsplash


Energy production efficiency has long been a top concern for solar developers. With the industry’s development of solar energy expansion, project inspections are even more crucial. It ensures that solar farms are operating as intended.

Drones and airborne data are revolutionizing the green energy sector. It speeds up the inspection of solar farms. Additionally, it provides more precise information about the performance of an array.


Photovoltaic (PV) panels, often known as solar panels, or other methods of gathering solar energy, such as focusing solar systems, are used to gather the energy generated by the sun in solar plants, which are large-scale solar installations. They differ in a variety of significant ways from rooftop solar systems and even industrial solar energy facilities.


Now, drones can travel thousands of kilometers and deliver sharp aerial imaging. Through this, businesses are now able to work as efficiently as possible with fewer risks and less time. Drones have temperature sensors that offer solar farm managers reliable data. It also effectively carries out regular tasks.


Additionally, drones can scan a solar farm so that placing solar panels can be easier. Drones can also monitor solar plant installation ensuring it remains compliant. Drones can routinely survey operational solar facilities to avoid future maintenance problems.


Many businesses have started using drones to enhance everyday operations. They also keep creating enterprise-focused solutions to meet market demands. This is due to drones’ adaptability and wide range of applications. It has ushered in a safer and more effective method of working.


There are a lot of companies that offer drone marketing services. As one of the largest providers of drone services, FlyGuys provides aerial lidar data for a variety of purposes and sectors throughout the nation.


Businesses use drones to boost the efficiency of their energy plant operations. Their goal is to provide customers with electricity that is both strong and cheap. 


Thus, here are the ways major brands use drone marketing to improve solar farming. At the same time, reach new heights to their business ventures.


Maintenance Inspections

Drones can carry 1 MW of solar panels in under 10 minutes, which is a very small amount of time. This helps solar farming businesses inspect their solar panels through infrared cameras. This is better than I-V curve tracing for manual inspections and maintenance procedures. I-V curve tracing, however, it can take a team of technicians 2–5 hours per megawatt (MW) to examine.


Drones can provide a dynamic top-down map of the photovoltaic (PV) system.  The inspection includes the solar farm’s maintenance identification scheme and its overall improvement. Last but not least, solar reports include figures for the number of kilowatt hours (kWh). It also identifies the revenue loss you’ll suffer if the identified issues are not solved.

Detection of System Faults

Thermal drone technology can   all  anomalies on a solar farm. It also includes problems down to the individual solar cell level. Drones make it simpler to find an issue without crossing large expanses of land. 


This is due to the sensors, mapping tools, and thermal cameras that are within the drones. This results in enhanced visibility, which gives a clearer grasp of the site state.


Compared to a team of engineers, drones can find solar panel issues 80% faster. The difference between the time required by a team of paid professionals and a drone check is one day. Drones are not susceptible to human mistakes. It offers much more trustworthy data that is interoperable. It also offers a choice of software solutions for real-time analysis.

Progress Reports

Drones can be an excellent tool for checking on development. Through daily or weekly aerial imagery, drones observe data changes and milestones. The building crew will be able to remain on top of the schedule and make the required adjustments in this way.


Solar progress reports can  expect potential building problems. For instance,  drone pictures  can superimpose as-built drawing designs. If there are any errors, you can fix them now to avoid creating bottlenecks later on.

Cost Efficient

Drones have a significant influence on the solar energy sector. This is due to solar producers who look for budget-friendly operations and maintenance. Solar producers can perform inspections with drones in a fraction of the time and at a lower cost. Drones actually reduce the cost of thermal imaging examination of solar farms by 30 to 40%. It also   the examination time from a month to a week. Drones make operations more effective while also keeping the prices low.

Geological Surveys

Drones can assist in examining the geography of sites to  know if there is a need of any backfilling.  It can also check contour plots, schematics, orthomosaics, and digital terrain representations.


Drones also enable you to place your solar panels for the most sunlight. This also includes potential drainage and fill regions. Additionally, topographic drone scans provide three dimensional images for upcoming analyses and models. This information is useful for keeping track of the site.

Surveying Vegetation

Most solar companies encounter serious concerns about managing the vegetation. Excessive vegetation can prevent an array from producing energy if not monitored. Drones may capture the vegetation and the space between solar cells. This is done by obtaining a complete aerial view through pictures.

Data Archival

Finding the reasons for panel defects requires keeping track of past examinations. Monitoring solar cells is crucial in maintaining their best operations. This is for the company to avoid any malfunctions in the process. Thus, you should conduct an aerial inspection after finishing construction. Also, use your dataset as a foundation for future examinations. This is to increase the value of historical data.


Drone transformed the technology of collecting data. Today, inspectors can survey a location 10 times more quickly with drones than they could by hand.


Secure platforms can store drone data for future reference and for prompt reporting. For further analyses, the data can be accessible using a variety of devices. It also establishes in-depth data for upcoming decision-making. As a result, drone data may be instantly and automatically backed up and saved.




The solar business finds Drone Marketing to be helpful because they save so much time. They no longer need to hire a team to check each screen with a portable infrared sensor outside. A drone pilot’s daily activities involve a variety of various jobs. Drones enable a worker to acquire a particular dataset, desk work and route planning. Also, it enables them to ensure that airborne authorization has the appropriate waivers. Additionally, there is also file organizing. 


Drones can identify problems from the air and give detailed analysis and greater 2D and 3D maps. Businesses use drones because it can do quick survey locations, and faster inspections. Drones reduce the cost of solar companies and increase their efficiency. Few predicted how drones would transform the solar business. But as time goes on, it will be impossible to ignore the advantages drones offer.