How To Drive Quality Traffic to a New Online Store
Your eCommerce site is finally up and… crickets. Find out how to drive quality traffic to a new online store so you don’t panic.
Photo by: cottonbro
Driving quality traffic to your new online store makes a huge difference between a temporary waste of money and growing your business to its fullest potential.
The math is simple; more traffic = more sales
But driving quality traffic to generate those sales isn’t always as easy as it looks.
It’s a big enough hurdle building an audience and driving traffic. What you need is an active audience who wants to buy.
Unfortunately, not all traffic is equal and sometimes even when you’re getting traffic it doesn’t always mean you’re getting sales. You can attract millions of visitors to your website. Still, if they aren’t interested in your product or service, they will not convert from audiences to customers.
Finding the right balance of quality and quantity is key to increasing your online store’s traffic. Here’s how to get the most out of your digital marketing efforts by enticing users with high buy intent when visiting your e-commerce business.
1. Start With A Blog
It’s essential to remember that online sales and website traffic are interrelated. It means that the more quality traffic you invite, the more chance somebody will make a purchase.
However, keep in mind that no online store website has a conversion rate of 100%.
If a large percentage of people leave your e-commerce site without purchasing anything, don’t become discouraged because they may come back later and bring good news.
The best thing to do is focus on strategies to attract more visitors to your website.
And what is the best technique to build quality traffic to your new online store?
Start writing a blog. Yes, you read that right!
People are more likely to visit your website frequently if you have a blog with substantial, high-quality content. They usually end up buying something they had no intention of purchasing in the first place.
If done correctly, blogging will enhance your website traffic for free by increasing your ranking in Google’s search results.
That’s right; merely writing can help you attract new consumers and improve your site’s ranking, increasing your chances of drawing more audiences in the future.
2. Use Your Owned Media
When the budget is tight, free traffic sources come in handy to drive quality traffic to a new online store.
Owned media refers to methods of reaching clients who are members of your store’s distribution list, such as your email list or social media channels.
Spread the word about your e-commerce site.
Remember to include it in your social media profiles’ “About” sections, email signatures, Google Maps listings, and even your business card.
The first step to getting your business’s brand out there at a low cost is to tell your existing online friends or followers.
Consider it a jumping-off point for your content marketing plan.
3. Recognize the Differences Between Each Channel
Social media is an important part of the sales funnel for most new e-commerce businesses. However, each social networking site has a distinct function. Each platform affects how visitors react, interact, and decide to visit your online store site.
For example, Instagram followers are generally seeking an image of your product: What colors are there? What are the sizes available?
Your friends and followers on Facebook are more inclined to look for reviews from other users. Adapt to each channel appropriately to guarantee you’re speaking to high-potential users in the right way.
4. Think About Influencer Marketing
Find an appropriate approach to use influencer marketing to grow your community. Engage with credible influencers who will genuinely promote your brand. According to studies, posts shared by trustworthy influencers convert five times more than the posts from the original brand. In exchange for advertising your e-commerce site to their followers, offer them a trade or an affiliate code. These postings are excellent for long-term clicks that will bring you new visitors over time.
5. Affiliate Marketing
Affiliate marketing refers to the promotion of products publishers or affiliates conduct in exchange for a commission. These can be influencers, bloggers, YouTubers, or individuals with a decent following. Also, since its success depends on performance, it can save business owners money by raising brand awareness and increasing traffic.
It’s also best to affiliate with local businesses in your area. For example, those marketers who live in Connecticut can affiliate with a marketing agency in CT. This is an effective way to boost your online store’s brand awareness.
After all, you only pay commissions on valid purchases. Many companies are now allocating their budgets to affiliate marketing because of this. And it’s so successful that surveys show that it’s bound to go over $8.2 billion by 2022.
6. Hold Contests and Giveaways To Create Excitement
Conducting contests and giveaways are excellent ways in increasing traffic short-term. Nothing beats getting fun prizes for a couple of clicks in return! Offering a big prize or relevant rewards is an excellent incentive for attracting new and current customers to visit your website.
You can use tools such as Gleam to embed giveaways or contests on your landing page or blog posts. Increase your exposure by sharing these to your social media pages, urging others to share your posts with their peers
7. Use Content Marketing To Engage Your Customers
Posting new and original content will help you become an industry leader. Moreover, content marketing helps build your SEO ranking, helping you top the search pages.
The best way to do this is to build a lifestyle around your business and make worth beyond transactions. Give the people a reason to stay on your website beyond shopping. This way, you can convert more casual browsers into paying customers.
On the other hand, if you’re looking to take it a step further you can use free tools such as the Google keyword. These help you conquer results beyond your products.
8. Create a Referral Program for Your Customers
Allow and reward your consumers for advertising on your behalf. One of the most efficient kinds of marketing is word-of-mouth: referrals are believed to account for 20% to 50% of all buying decisions.
Encourage clients to promote you to their family and friends to formalize this strong marketing weapon. When someone uses a customer’s unique code, give them a 10% discount. It’s best to give discounts to the new customer and the individual who referred them. Establish loyalty tiers to reward clients who provide you leads on a regular basis. Customers can advance by persistently supporting your business over time.
It’s one thing to set up an online business, and another to attract targeted traffic.
Even with the best services or products, sales will be difficult to come by. Fortunately, by following the steps outlined here, you should be able to drive quality traffic to your new online store site and increase your sales. Just remember to track your progress to figure out what works and what doesn’t.