Digital Marketing Tips for Electronic Repair Companies
For electronic repair companies trying to grow, get the best digital marketing tips for your niche that will save you money and build your business.
One of the best ways to advertise a business if you’re in the electronics sector is digital marketing. While online-based businesses are usually very familiar with it, those who have a business model that requires them to have a storefront often lag behind. This is often the case for those who are specialized in repairs.
Online marketing is not only efficient, but it is also one of the most cost-effective ways to advertise and you can’t afford to neglect it, even if most of your operation is offline. Your clients still spend a large portion of their time online and this is where you need to reach them. Let’s take a look at a few digital marketing tips for electronic repair companies.
Get Your House in Order
Since your business is likely very local in nature, you will need to concentrate a lot of effort on local marketing. That also means that reviews will play a very important role for you, so starting advertising without making sure that your reputation is pristine will be a waste of time and money.
You need to first start looking at the reviews that you may have online. You want to check what people had to say about your services. You want to look at recurring issues and fix them. Address any issues head-on and take responsibility. Also, commit seriously to correcting the situation.
Also, you have to make sure that you have the actual tools needed to provide the best service. For most, time will be an issue, and you don’t want to have to wait weeks because something like magnetic sensors are back-ordered. You’ll need to make sure that you have your logistics and supply chain down so you don’t get complaints about something you’ve could’ve easily avoided.
We also suggest that you look at the suppliers that offer the same service as you but have better reviews. You should check out their website, and see what it looks like. Check out the services they offer and their prices. Give them a call and see if you can schedule a visit.
You could then go and do some spying work. If you want to go a step further, you could bring a faulty item with you and check their procedure. Check how they greet you and how long it takes them to answer clients. Look at the state of the premises and how it’s organized. These are all things that will allow you to spot areas where you could improve.
Work on Local SEO
The next step is implementing a local SEO strategy. The first thing is making sure that you have a Google My Business account. Next, you need to check if your NAP (name, phone, address) is consistent online. While you don’t have to check and correct every iteration of it, you have to make sure that it is correct on your social media, website, blog, and all major directories – especially local ones.
The next step should be to increase your local mentions. This can be done in several ways. One of the few ways that you can do this is to generate local press for your business. And, one of the simplest ways to do so is to sponsor an event, or better yet, create one. There are tons of ways that you could do that as an electronics repair business.
For instance, you could organize a robotics contest for young students in your community. Not only will you be able to make a good name for yourself, but you might get lots of unexpected coverage. Or, maybe you could sponsor or organize local video game contests. These are all things that will allow you to increase brand awareness both in your community and with your core audience.
Work on Your Content
Your expertise is very valuable, and it’s eventually what will sell your business. This is why content marketing is so powerful for businesses like yours. People will naturally have questions about issues they may have with electronics. And, who’s better to answer these than you?
Once you’ve helped enough people, you will start making a name for yourself as an authority in your niche. Your brand will become associated with expertise and you won’t have to do much selling after that. People will already have trust in your brand and be more willing to choose you.
Your content strategy doesn’t have to focus on written content either. YouTube works great for electronic repair businesses and there are tons of successful channels that focus on this subject.
There are always new products with new problems and you’ll have no shortage of great content ideas. Make sure that your brand is front and center in your videos and focus on quality. The more content you have, the better, and you could start getting a lot of residual business as a result. This will also help your SEO, as well as helping you to move up the ranks in local results.
PPC, or pay per click advertising, can be a very powerful tool for any service business. In short, PPC allows you to bid on certain keywords your audience may be looking for and have an ad displayed right above and next to organic results. This allows you to get first-page visibility without SEO. Your ad can also appear on advertising partner websites that are related to your niche.
The great thing with PPC is that you only pay when people click on your ad. You can also add extensions like your address, phone number, or a map to your location to allow people to reach you fast and easily. If the space isn’t too crowded where you are and you execute it properly, you can start getting inquiries and visits the very first day after launching a campaign.
These are just a few tips electronic repair companies can use to build their brand and clientele. Make sure that you consider these options and always try to find new ways to increase visibility in your community if you want to get long term results.