Customer Churn The Why & How It Happens Infographic
Understanding why customer churn happens is essential when running any business, check out this great Customer Churn Infographic to put it all in perspective.
Images by Chattermill
Customer churn is one of the most essential pieces of data for companies to track and monitor.
Not only for obvious reasons (lost customers leads to a direct loss of revenue) but also because customer churn can cost your business money in indirect ways as well.
In fact, studies have shown that the customer acquisition cost (CAC) of gaining a new customer can be up to 25 times more expensive than keeping an old one!
This makes sense when you think about all the resources poured into website marketing and communication efforts across channels when trying to appeal to a fresh audience.
Though the basic churn equation is easy to understand, things become a lot more complex as your business scales and you need to start modeling factors like audience segmentation and seasonality changes. In order to keep things simple, Chattermill has created a beginner-level guide to identifying why customers churn and what you can do about it. Take a look at the infographic below for a summary of this information, and view the full guide here.
Check out the Awesome Customer Churn Infographic from Chattermill: