Creating an Effective Landing Page to Build Your Brand
If you’re website isn’t converting customers like you think it should, it might be time to look at creating an effective landing page.
The importance of a professional website is to gain credibility and build your personal brand.
When a user hits one of your landing pages, what is their first impression?
Just like customers make an immediate judgment of your store or showroom, they can do the same just by visiting your website. Make it your goal to create an effective landing page to give users a better experience and great first impression.
Here are 5 key factors that need to be considered when creating an effective landing page:
An effective website should be easy to navigate, branded and well-organized.
It’s critical to have information including contact information, hours of operation, and where you’re located. Ensure that it’s polished with proper grammar and free of spelling errors. Imagery is also important, so including images that are not outdated or blurry can help the site look visually appealing and modern.
Having a visible call-to-action is important to you as the owner and to your users.
You want your users to know what they have to do when they visit your site whether it’s to sign-up for an email newsletter or make a purchase. Without a CTA, users are going to find difficulty navigating through your site by trying to find what they need.
3. Contact Information
Providing contact information gives you an opportunity to build trust with your users.
Creating an effective landing page is all about creating trust and you don’t instill confidence if there is no information leading to a phone number or email address.
Aside from building trust, it can also help you increase revenue by answering questions that users have about your products or services. If you address their concerns, they’re more likely going to make a purchase. If you’re unsure about where to place it, consider the header and/or the footer as it is always visible when users are navigating through your site.
Optimizing your website for mobile is crucial for an effective website.
52 percent of the time, users are going to view your site through a mobile phone. This means your images and content should be just as organized as it would be on a desktop. A great example to look at is Mercedes-Benz’s website, the mobile and desktop designs are optimized while also containing the same amount of information. If mobile users come across your webpage to find that the loading time is excessive and difficult to navigate, they’re going to click out. Avoid this from happening by having a simplified design and only including information they’re looking for.
5. Search Engine Optimization
Once you’ve come to the point where your webpage design is complete, you’re going to want to drive traffic.
The best way to do this is prioritizing SEO. This is going to increase the quantity and quality of traffic coming to your site. This will help your website become visible and searchable which will give users a better experience.
One of the biggest hurdles in modern web page development is the creation of good user experience (UX) that plays well with SEO.
Click here to learn how to mesh good user experience with SEO.
Click here for a complete guide on how to dominate Google rankings.
After creating your website, make sure to test your landing page prior to going live. Ensure the appearance is what you intend it to be on your mobile phone and desktop.
Once everything looks good, go live!
You can always go back and make changes if you find that something isn’t working well.