5 Tips for Creating a Successful YouTube Channel
No doubt YouTube is a powerful sales channel, find out the approach your business should take to create a successful YouTube Channel.
If you’ve thought about starting your very own YouTube channel, then you’re not alone.
Every day, new channels are launched, and more video content is being watched by more people than ever before. The problem is that with so many channels to choose from, is there a space for your channel?
The fact is that with a little planning and some passion, you could be the next big name on YouTube, and that can lead to some serious profits. If you’ve been thinking about the launch of your own YouTube channel, but you’re not sure how to go about it, here are some tips that could see you become the next big streaming megastar.
1. Stop Thinking About It
There are lots of reasons to NOT start a YouTube channel, and you’ve probably thought of most of them yourself. If you’re still pondering that YouTube idea that you’ve been mentally fine-tuning for years, then it’s time to stop daydreaming about being on the Cash Lady YouTube Rich List and start working on getting on it.
Even if you lack the specialist equipment right now, you still have a smartphone in your pocket with a camera built into it. Start filming yourself so that you get more comfortable on-camera. It might be that you make a few films and realize that it’s not for you, but it could also be the most excitement you’ve had in years.
Stop procrastinating and find out if this is something that you really want.
2. Learn Some YouTube Basics
It’s a guarantee that if you make a video and look back at it next year when you have lots of them, that first video is going to be pretty bad. That’s not a bad thing! It just means that you’ve developed the right skills and can recognize when something isn’t quite good enough. Everyone starts somewhere, so create your YouTube account and upload that first video today. You don’t have to publish it, and nobody but you has to ever see it. Going through the process of writing, recording, and uploading a video takes time, and that means you need to know how the workflow is. The more experience you gain, the more you’ll grow as a video-maker. The more you learn about how YouTube works, the better.
3. Have a Business Strategy
Treat your YouTube channel like a business, and you’ll get better results. Take the time to do what entrepreneurs have to do when they start a new business: write a plan that lays out your strategy for growth.
Do this by:
- Identifying your goals: The more you have a clear vision of what you need to achieve, the easier it will be to fine-tune your daily tasks so that those goals are met. Don’t have goals like “get a million followers”. This kind of goal is meaningless and will get you nowhere. Instead, think about the kind of audience that you want and what you want to give them. There might be one billion hours of YouTube content being watched every single day, but you have to fight to get that attention. If you’re just in it for yourself, then audiences will know that and head elsewhere.
- Know your audience: This is all-important, and it’s just as vital for your YouTube channel as it is for a big business. The more you know the age, gender, and interests of your target audience, the easier it will be to create the video content that they want. Customer research is essential for a business, and your YouTube channel is no exception.
- Content questions: Why is someone going to watch your channel? Chances are that you’re not going to be the only channel discussing your niche subject, so you need to have a unique selling point (USP) that will help you stand out from the crowd. Think about how often you will publish new content (daily, weekly, monthly?), and what time of day (when is your target audience online and on YouTube?). Are you going to make videos on demand, or focus on live streams?
There’s a lot to consider about your channel, but the more you do your research, the more likely that you will get the views you want.
4. Subject and Niche
You probably have some idea of what your video channel is going to be about. The challenge is finding a subject that not many other channels are discussing. You aren’t going to stand out if you’re just doing reviews of the latest MCU film (because there are already thousands of them all doing the same). The strategy here is to get deeper into a niche. Be as specific as possible. Don’t have a channel that’s about ‘blogging and travel and fine dining’. Get rid of the ‘ands’ and choose a specific subject. If you can build up a loyal audience, then you can start experimenting with additional content types, but build that audience first. Remember, you should choose a subject that you are passionate about because you’re going to be thinking about it, researching it, and talking about it a lot. Turning your interests into a career is not as challenging as it used to be!
5. Invest in Your Channel
If you started out with your phone as your only piece of technical equipment, it’s time to start getting some better tech. You want your video and your audio to be as high quality as possible. Do your research into the best microphone and the best camera for YouTubers and be prepared to spend some money. This Turbofuture guide to low-budget tech for YouTube videos is very useful, but there are hundreds of available guides to match your bank balance. Nothing makes a YouTube user switch channels faster than poor audio quality, so start with a good mic and then look at cameras. You might also want to look at editing software that can be incredibly useful once you’ve got used to using it.
YouTube is the second most visited website in the world, and it attracts about 44% of all internet users. There’s always going to be scope for more channel creators, so stop putting off your YouTube channel launch. Start today, and you could be on the YouTube rich list before you know it.